Eyecare Business November

NOV 2017

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T O T H E M A R K E T : "We want to expand the Jisco concept to other product lines, too, and offer a more complete product palette to the opticians and the end customer, embracing a wider selection." — J Ö R D I S N E U B A U E R , J I S C O C O - F O U N D E R A N D D E S I G N E R 66 E y e c a r e B u s i n e s s . c o m November 2017 L I N E S & L A U N C H E S MEDITERRANEAN LIFESTYLE Jisco Eyewear's New Collection Exudes Relaxation The young Barcelona-based brand Jisco Eyewear from Sunairess Eyewear, Inc., inspires wearers with its Mediterranean-infused design elements and vibrant color palettes. The optical and sun styles feature Italian acetate produced exclusively for the company, ultra-light titanium from Japan, and more than 250 color combinations. Jisco Eyewear reports that it aims to deliver high-quality, supremely wearable designs. "The design of our sandwich acetates and of our acetate-titanium combination frames is fully established now, so we felt it was time for us to try something new," says Jisco co-founder and designer Jördis Neubauer. Each of Jisco's new full-titanium offerings come in a set of six different color options. Pictured here is style Suenos. The suggested retail price range for the col- lection is $89 to $156. INFO: 844-587-2263, JISCOEYEWEAR.COM COOL FOR KIDS Hilco Unveils Eyewear Line for Kids Hilco Vision introduces Milo & Me, the company's own lively and colorful new optical line for children ages 6 to 12. Milo & Me offers vibrant styles (more than 16 color options available) in various shapes, designed with a durable, lightweight, and comfortable TR-90 nylon and thermoplastic elastomer (TPE) construc- tion—making them perfect for youthful wearers in a "rough and tumble world." Standout features of the new collection include fully adjustable temples and locking screws that provide a perfect fit. Each frame includes a case, soft pouch, sport strap, and optional ear cable hook accessories, offering a complete package for parent- approved appeal. Pictured is rectangular style H85010. Suggested retail pricing is $80. INFO: 800-955-6544, HILCOVISION.COM æ T O T H E M A R K E T : "Cool frames kids like to wear…at a 'parent- friendly' price." — H I L C O V I S I O N æ

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