Eyecare Business November

NOV 2017

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Business Snapshot: General CL Market Sales More than half (59%) of respondents have seen an upward trend in overall sales of contact lenses over the past year (down from 77% in 2015). Slightly fewer are optimistic when it comes to predicting how their contact lens sales will compare in the coming year, as only 57% believe there will be an increase. 35% Contact Lens Sales (past 6-12 months) 30% 25% 20% 15% 10% 5% 0% Increased by 1%-4% Percentage of Respondents 28% Increased by 5%-9% 26% Decreased 1%-4% 16% Has not changed 11% Decreased by 5%-9% 9% Increased by more than 10% 5% N/A Decreased by more than 10% 0% 5% 30% 25% 20% 15% 10% 5% 0% 35% Will not change Percentage of Respondents 30% Increase by 1%-4% 30% Increase by 5%-9% 25% Decrease by 1%-4% 6% N/A 6% Increase by more than 10% 2% Decrease by 5%-9% 1% Decrease by more than 10% 0% Anticipated CL Sales (next 6-12 months) Business Snapshot: General CL Market Sales What is the current demographic of contact lens patients? Unsurprisingly due to their sheer numbers, millennials rule. According to our survey respondents, patients aged 18-35 are fitted most often. And more than half of your peers are fitting patients younger than 12. Percentage of Contact Lens Business by Age Group Age at First Fitting Millennials (ages 22-37) Gen X (ages 38-52) Teens Baby Boomers (ages 53-71) Pre-teens 34% 28% 18% 14% 6% 43% 32% 25% 8-10 11-12 13 and older 50% 40% 30% 20% 10% 0% In-office P.O.P. Percentage of Respondents On business's website On social media (Facebook, etc.) Other With outside advertising (print, radio, tv...) 42% » down from 55% in 2015 27% » up from 18% in 2015 13% 6% 13% Marketing Strategies How are your peers market- ing their contact lens services? In-office P.O.P. remains the most popular way, with website messag- ing coming in second. November 2017 E y e c a r e B u s i n e s s . c o m 61

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