Eyecare Business November

NOV 2017

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58 E y e c a r e B u s i n e s s . c o m November 2017 given the narrow channel of typical progressives. Enter the near-variable lenses (aka workplace lenses, office lenses, or computer lenses). These lenses have optimized (larger and wider) zones in the visual distance that the wearer needs it most. For computer users, that's usually in the intermediate area. But it can vary depending on the needs of the wearer. "I tell patients that the standard progressive lens is good for everything. But it's not great for everything," says Montone. "The progressive is a general pair of glasses for everyday wear as well as occasional computer use and reading. But when you need clearer, more comfortable vision for computer work, [near-variable] lenses are phenomenal." â Ergonomics: PAL-wearing patients often need to move their head up or down slightly to see various area of their monitor clearly. With office lenses, the sweet spot is exactly at the height and width they need to see their entire monitor clearly and comfortably, with head and neck pain drastically reduced. â Custom Designs: Because not every worker's tasks are the same, many of today's office lenses are customizable to specific needs. Some are adaptable within the design itself, while other manufacturers offer subsets of designs that each optimize a different zone (computer, desk, office). DISPENSING STRATEGIES As with all lens types, the messaging of why these lenses benefit a patient is understood best when it comes from the doctor in the exam room and is backed up by opticians on the floor. Sabrina Rubio, O.D., of Today's Vision in San Antonio, TX, is herself a fan of the lenses, and that helps her steer the patient conversation in her exam room. "I talk to the patient about my own experi- ence with the lenses and how much they help me when I'm working on the computer," says Dr. Rubio. "The opticians will then work with patients and recommend whatever other lens treatments (AR, blue light) will work best for the patient's needs." Repping the optician's side of the equation, Montone says she relies on illustrations to hit the concept home with patients. "When a patient sits down in front of me I ask, 'What do you do? And how do you use your eyes?' Everyone's different. And I fit the lens that best meets the tasks they do all day," she explains. "I have a diagram that perfectly illustrates the difference in the design and zones (of PALs and office lenses)." New dispensing technology can also bring an edge to patient education. One example: Shamir's new "Visual Reality Experience" app that uses virtual reality technol- ogy to let patients "see" what it's like looking through the company's WorkSpace lenses in virtual office environments. CASE STUDY #2 THE DOCTOR Sabrina Rubio, O.D. The Case: An ICU doc- tor whose PALs weren't giving him sharp enough vision when doing difficult tasks like intubation. The Solution: A near- variable office lens with an optimized near/ intermediate zone, allowing him to see clearly for tasks at arm's length but also providing a wider-than- usual near zone so he could see clearly while staring down an intuba- tion scope. WHO IS DANNY / SHUTTERSTOCK.COM F E A T U R E W O R K P L A C E L E N S E S EB Read More For information on workplace lens products that may fit your practice, see our web exclusive here: eyecarebusiness. com/web-exclusives

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