Eyecare Business November

NOV 2017

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Page 58 of 83

November 2017 E y e c a r e B u s i n e s s . c o m 57 A highly innovative (and growing) category of PALS delivers customized solutions to patients' day-to-day visual needs in the office. Here, we lay out how two ECPs are succeeding with this lens. B Y S U S A N T A R R A N T Workplace Warriors CASE STUDY #1 THE UNSUCCESSFUL PAL WEARER Karan Montone, ABOC The Case: A new patient came to the office frustrated with her exist- ing eyewear. Turns out the Rx was off, and though she was already in a PAL, it was not fit correctly. Step One was to solve her com- plaint about not being able to read the hymnal in church and see the pastor clearly. Step Two was to find a satisfactory solution to her visual complaints of not being able to see her computer at work well. The Solution: A higher-quality PAL in the proper Rx made her a happy churchgoer. And a computer- optimized office lens that offered a wide zone at her monitor distance made her much more comfortable while doing her job. A merican adults spend a lot of time staring at their digital devices. For social media and games, sure… but mostly for work. A Microsoft study found that U.S. workers spend an average of seven hours a day on computers. According to the U.S. Department of Commerce, 96% of working Americans use new communications technology as part of their daily life, while 62% use the Internet as part of their jobs. Setting aside the obvious digital eye strain issues and risks from prolonged blue light exposure that affect everyone, com- puter work presents a unique set of vision issues for your presby- opic (or soon-to-be-presbyopic) patients. But a growing category of PALs—called near-variable or workplace lenses and designed specifically for use at an office computer—is easing the strain. Not only are workplace lenses a viable second-pair sale, they are a growing second-pair sale option. When surveyed for EB's exclusive Market Trends Study in 2016, 67% of ECPs reported they expected to see an increase in sales of anti-fatigue/computer lens- es in the next two years, and that includes PAL workplace lenses. "Probably 50% of our patients spend their days at a desk work- ing on a computer," says optician Karan Montone, ABOC, of Eagle Eye Associates in Chester Springs, PA. "Once I explain what the near-variable lenses can give them, it's just a no-brainer for them." Here, two optical pros share their experiences with these lenses and the types of patients who have benefited from them. VISUAL BENEFITS The height and distance of computer monitors make it difficult to use the standard PAL's far/intermediate/near zones, especially

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