Eyecare Business November

NOV 2017

Issue link: https://eyecarebusiness.epubxp.com/i/894184

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Page 33 of 83

ver scroll your Facebook business page only to find the invitation to "Boost Your Post?" Happen to notice that little blue box that says "Boost" on every post? At first I thought it was just plain annoying. Mosquitoes, right? Well, for the past six months I've been playing around with the Facebook Boosted Page feature, and it turns out I love the results. Here are three reasons why you should do it, too: 1. Know the time. It's the present and future of advertising. The last time I found a phone book by the front door of my house, I did the socially responsible thing—I put that book directly into the recycling bin. Sound familiar? For a small business, obsolete are the days of effective advertising via the phone book—digital is where it's at. According to TechCrunch, Facebook currently has more than 2 billion monthly users. So. Many. People. Is what they have. And, per Pivotal Marketing, more than $60 billion was spent on digital marketing in 2015—with a whopping 65% majority on Google and Facebook. Just the other day I was searching for "mountain bike gloves," and ads immedi- ately appeared on my Facebook feed. Let's imagine a potential customer is searching for "eyeglasses"—wouldn't it be awesome if your business ad popped up? It's seriously time to jump on the tar- geted ad campaign wagon. And BTW, it is no longer a wagon—it's a Porsche (keep reading). 2. Get in the fast lane. Boosting is fast & furious. Thanks to the engineers at Facebook, with the click of a button and just $1 a day, you can become your own instant market- ing agency. Yes, in less than 60 seconds— about the same time Vin Diesel can steal a Porsche—you can create targeted ads to grow your business. Just follow these steps: Step #1: From a well-performing post, just click Boost Post. Step #2: Select your audience. I started by targeting people aged 25 to 60 in my area. You can refine your tar- 32 E y e c a r e B u s i n e s s . c o m November 2017 S O C I A L M E D I A The Big Boost To boost or not to boost? A look at why Facebook post boosting might be a winner for your optical. Here, Tanya Gill, O.D., takes the digital marketing strategy for a test run e

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