Eyecare Business November

NOV 2017

Issue link: https://eyecarebusiness.epubxp.com/i/894184

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Page 27 of 83

V I S U A L M E R C H A N D I S I N G + S T O R E D E S I G N alerie Vittu, owner of Margot & Camille in Philadelphia, is passionate about her business. Her carefully curated collec- tion of high-end and luxury eyewear is expertly edited and always shown in its best light. Literally. Here, she offers an intimate look at—and a visual tour of—seven keys to how she visually merchandises her eyewear to create an ambience that is at once welcoming, lighthearted, and elegant. —Stephanie K. De Long v 26 E y e c a r e B u s i n e s s . c o m November 2017 Luxe…With Vision A visual tour of one covet-worthy luxury location reveals 7 elevated merchandising approaches befitting of high-end eyewear SURPRISE #1 Playing with light and adding elements of surprise that can be viewed inside and out is important. POSITIONING Our displays are mostly wall-mounted shelves, installed in sets of three. We show only three frames per shelf. #2 GLASS We also have some freestanding displays (usually glass cabinets). This is where we put the most expensive pieces, and it's not far from where we make transactions, so that allows us to keep an eye on them. I always try to give them a theme, too. #3 Valerie Vittu, owner of Margot & Camille

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