Eyecare Business November

NOV 2017

Issue link: https://eyecarebusiness.epubxp.com/i/894184

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LUXE LIFE Luxury consumers mean business. "When someone is looking for high-end eyewear, they generally realize that eyewear is an important accessory," says Wendy Salle, owner of Salle Opticians of Atlanta. Which high-end eyewear collections best serve the luxe life? Here, two ECP experts divulge which collections succeed + why. H O T L I S T November 2017 E y e c a r e B u s i n e s s . c o m 1 "High–end eyewear is distinctive and detailed, and my patients enjoy people commenting and complimenting them on their eyewear." —WENDY SALLE, Salle Opticians Blake Kuwahara style Macklowe SALLE OPTICIANS Wendy Salle, Atlanta â C ARTIER • Why? Cartier is synonymous with luxury. The rimless frames can be fully custom- ized—we create unique shapes with facets, stones, and lens engraving. â CHROME HEARTS • Why? This line is distinctive and edgy, and has fabulous attention to detail and luxurious materials such as ebony wood and buffalo horn along with the silver. â THOM BROWNE • Why? The line is clean and sleek using colors that are not common. Their shapes are easy to sell, with a twist on classic design much like the clothing line. ART OF OPTIKS Stephanie Haenes, two Minneapolis locations â Blake Kuwahara • Why? Blake Kuwahara's frame-within-a- frame concept is always a best-seller in my stores. The entire collection tells a compelling and beautiful story. â Bruno Chaussignand • Why? Its unique colorways, wearable yet unexpected shapes, and unusual structure have a very strong following. â ROLF Spectacles • Why? Beautiful handmade wood, stone, and buffalo horn frames are always in demand in my stores. —Kerri Ann Raimo

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