Eyecare Business November

NOV 2017

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12 E y e c a r e B u s i n e s s . c o m November 2017 44 THE LUXURY WHISPERER Here's a high-end merchandising guide for everyone—a step-by-step layout for the successful merchandising of high-end eyewear in the optical, with strategies and tips for every eyecare business. 52 LUXE FASHION TRENDS. DELIVERED. We unpack some of the best trends in the luxe eyewear market. Discover how bringing a taste of high-end eyewear into your assortment can be a powerful addition. 56 WORKPLACE WARRIORS Today's occupational—or near- variable—lenses offer patients customized solutions to their visual needs. Two ECPs divulge their very own case studies of success with them. 60 EB'S EXCLUSIVE CONTACT LENS RESEARCH Curious how your contact lens sales stack up? Check out our research report with critical stats and charts revealing the state of this important product area for ECPs. C O N T E N T S EB November 2017 { F E AT U R E S } IN THIS ISSUE Everyone loves a little taste of luxury. In fact, a whopping 61% of ECPs surveyed by EB say they've increased the amount of high-end product they carry in the last three years. Want to do the same? We've got the intel to help you. This month, we dive into the lucrative luxe eyewear market to bring you not only the most spectacular specs looks in the category but also a step-by-step guide to tapping the business- growing potential of high-end in your business. Cover Photo: Copyright 2016 Lindberg Frame: Precious style 7400 in solid 18-karat gold from Lindberg From left: Gucci style GG0114S from Kering, Christian Roth style Kiss Me Kate

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