Eyecare Business May

MAY 2017

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T O T H E M A R K E T : "The establishment of a U.S. sales subsidiary marks another step in our successful growth and internationalization strat- egy. We are entering the world's largest eyewear market with products that stand out thanks to their high quality and German innovation and design." — O L I V E R K A S T A L I O , C E O O F R O D E N S T O C K T O T H E M A R K E T : "Eddie Bauer prides itself on offering innovative, quality products that enable our customers to live their adventure. We are excited to expand our offering to now include a premium eyewear collection for today's adventurer that reflects both their individuality and spirit of adventure." — B I L L B R E D Y, S E N I O R V I C E P R E S I D E N T I N T E R N A T I O N A L & L I C E N S I N G A T E D D I E B A U E R æ 86 E y e c a r e B u s i n e s s . c o m May 2017 L I N E S & L A U N C H E S LIVE ADVENTUROUSLY Charmant Debuts Eddie Bauer Eyewear Collection Charmant and Eddie Bauer have partnered to debut the Eddie Bauer eyewear collection of oph- thalmic and sunglass styles. Eddie Bauer, a modern active-lifestyle brand established in 1920, offers clothing, accessories, and gear, and now provides quality prescription glasses and sunglasses fit for stylish adventurers. "[Eddie Bauer's] commitment to quality, function, and style perfectly complements our company's philosophy and business model," says Ken Onishi, president and CEO of Charmant USA, Inc. "This part- nership creates new opportunities for us to enhance the active lifestyle segment for men and women alike. We are confident Eddie Bauer eyewear will find a prominent place within the eyewear market." Pictured is model EB32004, a lightweight men's style featuring rubberized temples for optimal grip. Suggested retail pricing is $150-$219. INFO: 800-645-2121, CHARMANT-USA.COM HISTORY OF INNOVATION Rodenstock Launches Frame Sales Subsidiary in the U.S. The German company Rodenstock boasts more than 140 years of optical innovation, and the global eyewear and lens manufacturer recently announced its launch in the U.S. via its own frame sales subsidiary—Rodenstock USA, LLC, based in Sheridan, WY. Because active sales territory rollout will take time, in the interim independent optical establishments nationwide can apply for access to Rodenstock-Direct, a full-service platform that allows eyecare professionals to manage all aspects of their account relationship with Rodenstock with- out the assistance of a sales representative. Pictured here is model R7052 (top), a high-tech modern design that subtly pays tribute to the iconic titanium classic R4792 (bottom). Aiming to provide excellent value through superior quality and design with optimal materials, Rodenstock offers frames within a suggested retail price range of $150-$245. INFO: THERESA.JUERGENS@RODENSTOCK.COM, 307-763-4944 æ

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