Eyecare Business April

APR 2017

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L A S T L O O K 96 E y e c a r e B u s i n e s s . c o m April 2017 Eyecare Business (ISSN 0885-9167) is published monthly by PentaVision LLC. Advertising, editorial, and accounting offices: 321 Norristown Road, Suite 150, Ambler, PA 19002. Subscription information and address changes: please call 800-869-6882, fax 866-658-6156, or email ECB@kmpsgroup.com. Eyecare Business is free upon request to qualified optometrists, dispensing opticians, ophthalmologists, and optical product buyers and executives at chain headquarters. Free subscriptions are available in the U.S. only. Others are eligible for paid subscriptions at the following rates, prepaid only in U.S. dollars drawn on a U.S. bank: U.S., $103 per year; Canada, $113 per year; other countries, $187. Single copies, U.S./Canada $8, other countries $10. Eyecare Business is a registered trademark of PentaVision LLC. All rights reserved. Periodicals postage paid at Ambler, PA, and at additional mailing offices. Copy right 2017 by PentaVision LLC. No part of this publication may be reproduced without permission of the publisher. Acceptance and publication of advertising and/or editorial does not imply endorsement of any product, service, or company by PentaVision LLC. 15% agency discount for all recognized subscription agencies. POSTMASTER: If undeliverable, send form 3579 to Eyecare Business, Circulation Department, P.O. Box 47248, Plymouth, MN 55447. Canada Post International Publications Mail Product, (Canadian distribution) sales agreement #IPM0601551, Volume 31 Number 4. hris Fischer swims with sharks. The nota- bly large kind. He is the founder, chairman, and expe- dition leader of the first-of-its-kind, groundbreaking shark research organization OCEARCH, a group of explorers and scientists dedicated to generating pre- viously unattainable data on the movement, biology, and health of sharks. To date, OCEARCH has con- ducted 28 expeditions around the globe, including tagging 40 great white sharks in South Africa in 2012. Costa is a proud partner of OCEARCH, and Fischer looks at high-tech, quality sunwear as a tool of the trade. Here, he shares some specifics with EB. OCEARCH's mission? Because sharks were so big…we lacked information on apex predators. They are the balance keepers, the lions of the ocean. We were in a unique position to make an impact and ensure future generations can enjoy an ocean full of life and a continued food supply. Key visual needs? Our Costas protect our eyes from the elements and the inherent dangers of our work. The fact that they are the finest product available to see in the water maximizes our efficiency. Favorite Costas? Corbina Ashwood Sunrise Silver Mirror prescription lens. Crystal-clear vision deep into the water, they never break, and they look cool. Scariest close encounter? No close calls with sharks—our scariest encounters on the water have come from dealing with weather. The ocean is all powerful; she tells you where and when you can work. —Erinn Morgan c Sunwear + Sharks Chris Fischer wears Costa Cut sunglasses with copper 580G lenses on OCEARCH Expedition Lowcountry in Hilton Head, SC Photo: OCEARCH/Rob Snow

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