Eyecare Business April

APR 2017

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{ LICENSE LINEUP } De Rigo Vision and Chopard announce the early renewal of their partnership for the design, production, and worldwide distribution of Chopard Eyewear ophthalmic eye- wear and sunglasses. Marchon Eyewear, Inc., and Longchamp have announced the signing of a new global licensing agreement for the devel- opment, production, and distribution of Longchamp Eyewear collections. The launch of women's optical and sunglass lines is sched- uled for Fall/Winter 2017. Match Eyewear announc- es its licensing agreement for the design, develop- ment, and distribution of Cosmopolitan Eyewear ophthalmic and optical sunwear collections. Cosmopolitan Eyewear will make its North American debut in summer 2017. { PEOPLE } Wiley X has hired Scott Donnelly as director of product development. Donnelly's previous experi- ence includes product development manager for FGX International. { BUSINESS UPDATES } Kenmark Eyewear (formerly Kenmark Group) has announced its official name change, the first update in the company's yearlong rebrand. Santinelli International and NIDEK Co., Ltd., commemorated the 20th anniversary of the annual Worldwide Lens Edger Summit Meeting at its 2017 LE Summit Meet- ing in Milan, Italy. NIDEK's 95 global distributors attended the summit, which offered networking, new product develop- ments, and optical industry news updates. Silmo Paris optical fair celebrates its 50th anni- versary in 2017. This year's trade show is scheduled for Oct. 6-9 at the Paris Nord Villepinte. { AWARDS } ClearVision Optical was honored with five awards at the 11th annual Stevie Awards for Sales & Cus- tomer Service, including a gold award for Front-Line Customer Service Team of the Year. { MISCELLANEOUS } Professional snowboarder Eric Jackson has partnered with SPY Optic, joining a crew of notable snow- boarders and skiers to back the company's Happy Lens on snow. FYI... News Bits From the Industry THINK ABOUT YOUR EYES CELEBRATES GROWTH The national Think About Your Eyes campaign is celebrating what it's calling "a momentous year" in 2016, now that year-end data have been released by The Vision Council's VisionWatch market research team. The data confirm that more than 1.15 million eye exams in 2016 can be attributed to Think About Your Eyes advertising—an increase from 828,000 in 2015. Patients who have taken action because of Think About Your Eyes also continue to report a shorter exam cycle—from 24 months to 14 months for 2016, a 42% improvement. These changes in behavior have led to significant industry growth, according to the report, as more than $494 million in clinical fees and eyewear revenue can be attributed to these exams, up from $320 million in 2015. Think About Your Eyes, now in its fifth year, is anticipating even stronger results for 2017. As was previously announced, the campaign will have an increased advertising presence, on the air for three quarters of the year—up from two quarters in previous years—and will focus on advertising that yields the highest awareness and results based on campaign research including television, Internet radio, and online ad placements. 90 E y e c a r e B u s i n e s s . c o m April 2017 F Y I Scott Donnelly, Wiley X Eric Jackson, SPY Optic

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