Eyecare Business April

APR 2017

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THE NEXT GENERATION Oakley Unveils Youth Collection Optical and sun styles for the young and active make waves in the new Oakley Youth Collection from Luxottica, which features silhouettes of Oakley's iconic models reworked for smaller, young faces. Two sun styles (Radar EV XS and Turbine XS) and an optical style (Crosslink XS) are featured in the collection. Sun styles are also available with Oakley prescription lenses or inserts. Radar EV XS offers young athletes the benefits of protection as well as an extended upward field of view for multisport disciplines. Oakley's coveted lifestyle design, Turbine, is now available in youth sizing with Turbine XS, offering Prizm Daily Polarized lenses. Crosslink XS is also available in Asian fit sizing. Suggested retail pricing is $110-$170. INFO: 800-403-7449, OAKLEY.COM T O T H E M A R K E T : " Youths can now take advantage of Oakley's decades of eyewear advances, including uncompromising protec- tion and durability. " — O A K L E Y PERFECT FIT Ann Taylor Releases Tailored Fit Collection Ann Taylor Eyewear from L'Amy America introduces the Ann Taylor Tailored Fit Collection, targeting an underserviced segment in the market, says the com- pany. Ann Taylor Tailored Fit aims to provide a stylish look, comfortable fit, and adjustability for wearers. "Because of the adjustments needed for patients wearing progressive bifocals, we created these styles that have adjustable nose pads," says L'Amy America. "Instead of [opticians] needing to induce either pantoscopic or retroscopic tilt, only the nose pad arms would need adjusting." The collection launches with four core styles (AT400, AT401, AT402, and AT403) and one petite style (ATP404). Pictured is model AT403, featuring Tortoise patterns on the top brow curve and on the temples. Suggested retail pricing is $149.95. INFO: 800-243-6350, LAMYAMERICA.COM T O T H E M A R K E T : "There is currently an underserviced segment in the market who require a tailored fit. These are individuals who need and desire adjustability, and includes certain morphologies who have more challenging fits." — L'A M Y A M E R I C A æ æ 82 E y e c a r e B u s i n e s s . c o m April 2017 L I N E S & L A U N C H E S

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