Eyecare Business April

APR 2017

Issue link: https://eyecarebusiness.epubxp.com/i/806121

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T O T H E M A R K E T : Chopard's technical expertise dates back to 1860, when Louis-Ulysse Chopard established a high-precision watch manufactory in Sonvilier, Switzerland. T O T H E M A R K E T : "[ The Vinyl Factory concept] is a fantastic opportunity for our optician partners all over the U.S. to differentiate their stores in a very distinctive and qualitative way and offer a 100% different line, which appeals to a wide consumer base." — G U I L L A U M E P O T T E C H E R , P R E S I D E N T O F M A D V I S I O N æ 80 E y e c a r e B u s i n e s s . c o m April 2017 L I N E S & L A U N C H E S ROCK 'N' ROLL Vinyl Factory Partners With Mad Vision Vinyl Factory Eyewear, known for its bold style inspired by music and pop art, expands its presence in the U.S. through an exclusive distribution agreement with Mad Vision. The Vinyl Factory brand has been spotted on high-profile music artists such as Patti Smith and Marc Anthony, and it aims to embody a retro spirit. The collection offers up more than 250 styles, including ophthalmic and polarized sunglasses. Standout design elements include golden disc inserts and temple tips shaped like electric guitars. To increase in-store visibility, the Vinyl Factory brand has developed its own line of accessories such as headphones, speakers, and portable LP players to showcase the frames. Point-of-sale materials include vinyl discs, counter cards, a polarized tester, banners, and window stickers in multiple sizes. Suggested retail pricing is $195. INFO: 888-961-4675, MADVISION.COM æ SOPHISTICATED SPECS Chopard Debuts Latest Styles Chopard releases its Spring 2017 sun and optical collection from De Rigo REM, consisting of sophisticated, elegant styles for men and women with standout elements, including 23-karat gold-plated detailing, Zircon crystals, and laser-engraved patterns. The men's collection is geared toward sporty, contemporary gen- tlemen and features teak wood, leather, and carbon fiber materials. Sun styles (SCH219 and SCHB81) as well as optical styles (VCH161 and VCH217) are offered. SCHB81 (pictured) features a "tire tread" pattern on the temples, paying tribute to the iconic Mille Miglia race. The women's collection offers sun styles (SCH210, SCHB67, and SCH211) and optical styles (VCH216 and VCH201) with signature elements from the Swiss house's jewelry and timepiece collection. Suggested retail pricing ranges from $550-$800. INFO: 800-423-3023, DERIGO.US

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