Eyecare Business April

APR 2017

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April 2017 E y e c a r e B u s i n e s s . c o m 79 UNDERGROUND LUXURY Safilo Unveils OXYDO OXYDO, one of the first brands presented as part of Safilo's new luxury Atelier Division, launches "wearable sculptures"—frames that are a product of fine Italian crafts- manship and advanced technology such as 3D printing. The OXYDO Spring/Summer 2017 collection features four sunglass models in round, cat-eye, and square silhouettes: O.No 1.1, O.No 1.2, O.No 1.3, and O.No 1. Bitonti (pictured). Each OXYDO collection features a design collaboration with a celebrated artist. And, the Spring/Summer 2017 col- lection highlights the synergy between OXYDO and New York artist Francis Bitonti, known for designing a 3D-printed gown for Dita Von Teese, and for Mutatio, a 3D-printed footwear collection. The OXYDO O.No 1. Bitonti features metal as well as an eccentric plastic element, created via a 3D-printing technique. Each OXYDO piece is available in a limited edition, and each frame is marked by an identifying progressive code (O.No.), which features "the numeric progression of the year and of the released style." Suggested retail pricing is $390 for O.No 1.1, O.No 1.2, and O.No 1.3. O.No 1. Bitonti retails for $535. INFO: 800-631-1188, MYSAFILO.COM lines & lau nc hes T H E N E W E S T E Y E W E A R F R O M A R O U N D T H E G L O B E OXYDO model O.No 1. Bitonti This collection has brought to life our renowned product savoir faire, heritage, and innovation capa- bilities in the form of wearable sculptures, deeply ingrained in avant-garde art." —HENRI BLOMQVIST, CEO, Safilo North America

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