Eyecare Business April

APR 2017

Issue link: https://eyecarebusiness.epubxp.com/i/806121

Contents of this Issue


Page 71 of 99

70 E y e c a r e B u s i n e s s . c o m April 2017 EB F E A T U R E S P O R T S R x Use Rx Programs Optically, sports frames present chal- lenges. e typical wrapped curvature of the frame means the prescription must be compensated (recalculated) to avoid distortion in the peripheral and a general "fishbowl" visual effect. It's a tricky thing that needs to be done perfectly to pre- serve optical clarity. Many premium sports eyewear brands now offer their own Rx programs and a lab that will handle all the calculations and free-form surfacing necessary to get the Rx spot-on—all while preserving the authenticity of the brand's proprietary lens material, coatings, and more. "Get with the reps and pick out a program—Rx program and types of frames—that best fits your patients and your needs," suggests Hunter. "ey have the experience; they have the prescription parameters already set up." Rx Program Tip: "ere are oen specific lens tints, tones, and mirror coat- ings that are unique to that brand," says Hileman. "And, it's a lot easier to get that product in its authentic and expected color and quality when the manufacturer itself is doing it. ey are set up for that." Material Matters Still, those Rx programs have param- eters, and when an Rx lies outside those ranges, you'll have to go rogue. Hileman urges others to not skimp on lens mate- rial or design. Find a digital lab that has the sports lens expertise you need. "e office needs to be committed to premium digital lens products," says Hileman. "Because I have high expec- tations of the products I'm ordering (through a private lab), I'm going to be ordering a free-form, digital product in a premium material. I push for Trivex as much as I can. And then if I have to go into a 1.67 I will." Move the PAL anks to digital lens designs and free-form surfacing, there's no reason not to fit your athlete patient with a multifo- cal lens. Runners, cyclists, and golfers need their near zone during their sport, and others just don't want to limit the use of their eyewear by not being able to read when wearing them. However, the place- ment of the "add" is oen determined by the sport. "You need to talk to them about what position they're going to be in, so you can see how they'll be looking through their lenses," says Hunter. "But be careful, you don't want to set the progressive so extreme so that it's only good for riding a bike if they're going to also be wearing the frames while driving. Because that won't work at all." Cycling Patient Rx Tip: Have the patient bring the bike into the shop so you can measure while they're in riding position. Be Tint- Flexible Brown for golf, red for cycling? Prob- ably. But not necessarily. ough there are guidelines for specific tints for sports, a simple rule is to go for the tints that provide the most contrast in whatever environment they'll be worn (oen that's browns and ambers; but not always). Be flexible and encourage the patient to figure out what they like best. "Different sports have different requirements. But it really comes down to personal preference," says Hunter. Tint Tip: Hunter recommends keeping a range of samples on hand and bringing the customer outside to try a variety in real-life conditions. e "proper" lens tint is whatever one your patient likes best. Go Polar …or Don't Opting for polarized lenses should be a no-brainer for sporty customers— especially those playing on or near reflec- tive surfaces, such as water sports. But understand there may be instances where polarized lenses aren't a safe choice. Hunter doesn't recommend polar- ized lenses for environments where it's important to see the glare reflecting off ice, such as mountain climbing and ski- ing (in certain icy conditions). Some road cyclists have also eschewed polarized lenses, as they believe it reduces their ability to discern road surface variations, such as puddles and ice. Talk the Talk In sports eyewear, you don't have to walk the walk. You don't have to know the ins and outs of a range of sports. Your patient does, though. So, ask him. "e person coming in for sports eyewear loves to talk about their sport. If you don't know much about the sport, just ask them about it," says Hunter. "I take the time to find out how it's going to be used, what environments they're going to be in," Hileman adds. Go Multiple Many of today's popular sports frames feature changeable lenses to allow the wearer to adjust to lighting conditions or uses. But some athletes just don't want to have to deal, and would rather just throw on a different pair of specs. Enter the perfect moment (and opportunity) for a multiple-pair sale. "Like all customers, you'll get some people who don't want to spend a lot of money, and others who want the best of the best," says Hunter. "A guy with a $20,000 gun isn't going to care that much about a few hundred dollars for an extra pair of eyewear." Bollé's B-Thin Rx design allows almost every Bollé style to be fit with a large range of Rx's. Shown here is sunglass style Whitecap Get in the Game! See our Web Exclusive with tips for increasing your Rx sports business and dispensing expertise. Visit eyecarebusiness.com.

Articles in this issue

Links on this page

Archives of this issue

view archives of Eyecare Business April - APR 2017