Eyecare Business April

APR 2017

Issue link: https://eyecarebusiness.epubxp.com/i/806121

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Page 69 of 99

68 E y e c a r e B u s i n e s s . c o m EB Fitting sports frames with prescription lenses is a different ball game from fitting everyday frames. The high wraps and performance lens materials require a novel approach to measuring and fitting patients, with an eye for providing optical perfor- mance in varying conditions. Who better to provide a playbook of Rx sports eyewear dispensing strategies than two ECPs who have been working exclusively with performance eyewear for years? 2 sports-centric opticians lay out a winning game plan for fitting prescription lenses in those challenging sports frames Performance Rx for BRET HUNTER is the owner of Sports Optical in Denver, CO, a sports eyewear mecca for professional and weekend warrior athletes who take their vision performance seriously. He also has a shooting and safety eyewear division called Tactical Rx. MIKE HILEMAN, LDO, opened his Eye Gear Sport Optics in the middle of a bike shop—literally. Located inside The Bike Shop in Henderson, NV, Eye Gear Sport Optics specializes in cycling eyewear (naturally), but carries eyewear and fits athletes for a wide range of sports. F E A T U R E S P O R T S R x B Y S U S A N T A R R A N T Read on for these spor ts R x exper ts' inside views on how to meet the challenging R x issues presented by spor ts eyewear—and get ideas for creating a spor ts niche for your own prac tice.

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