Eyecare Business April

APR 2017

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54 E y e c a r e B u s i n e s s . c o m April 2017 F A S H I O N EB S T Y L E I N MOTION The rise of "athleisure," workout wear that is designed to transi- tion effortlessly from the yoga studio or the gym to a myriad of après- workout activities, is lighting up clothing sales. In fact, Morgan Stan- ley predicts that, by 2020, activewear will ring in a game-changing $83 billion in sales, actively taking a notable amount of market share from non-athletic apparel. Oh, and athleisure is here to stay—even Merriam-Webster added the term to the dictionary last year. It defines athleisure as "casual clothing designed to be worn for both exercising and for general use." Sports eyewear makers are getting hip to this trend—and market opportunity—and they're delivering a wealth of fresh, new designs that are big on style while also serving up some brilliant performance features. Gripping nose pads and temple tips, sweat-wicking frame materials, and high-tech lenses all deliver the goods for today's consumer who wants to go straight from the action to the après. Step into our delicious roundup of fashion-meets-function sun- wear styles that define the direction your patients and customers are coveting right now. IT'S A M O V E M E N T . M O D E L P H O T O G R A P H Y B Y J U R G E N R E I S C H S T I L L L I F E P H O T O G R A P H Y B Y D A V I D K R E S S L E R S T Y L E D + D I R E C T E D B Y E R I N N M O R G A N A R T D I R E C T I O N B Y W I L L I A M P F A F F F I T T I N G O P T I C I A N T E D D Y H A M I L T O N F R O M G O G O S H A O P T I Q U E H A I R + M A K E U P B Y P R I S C A W I L L E M O D E L A L E X A N D R A M A R K / L . A . M O D E L S

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