Eyecare Business April

APR 2017

Issue link: https://eyecarebusiness.epubxp.com/i/806121

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Page 38 of 99

BREAKING BOUNDARIES Synonymous with American beauty, COVERGIRL is also a brand with a mission. Recognized by 95% of U.S. consumers, COVERGIRL continues to push boundaries with its commitment to equality and empowerment. COVERGIRL's spirited, upbeat messaging carries into the COVERGIRL eyewear collection from Marcolin as well. Designed to appeal to a broad range of ethnicities, COVERGIRL eyewear comes in a full range of bold, rich colors that can complement a variety of skin tones. BEHIND THE BRAND COVERGIRL Designed to Fit model CG0457 in color 046 COVERGIRL…the brand â MARRIAGE. With more than 35 styles in the collection, Marcolin continues to build and enhance the COVERGIRL eyewear brand. â MARKET. Celebrating equality, COVERGIRL ambassadors, including Katy Perry and Sofia Vergara, were recently joined by teen social media star James Charles as the brand's first CoverBoy. â MESSAGES. Underscoring the brand's equality messaging, COVERGIRL's long-standing motto "Easy, Breezy, Beautiful" got a fresh face in its recent ad campaign with a new motto, "Easy, Breezy, Equal is Beautiful, COVERGIRL." And, building on its long history of empowering women to rock their beauty, the brand has also launched #GirlsCan, a movement to help young women overcome barriers and empower them to be the next generation to rock the world. DESIGNED TO FIT…the collection • FOCUS. Marcolin's Designed to Fit sub-collection reflects COVERGIRL's commitment to diversity with styling designed for a wide range of ethnicities and ages. Though created to be inclusive, Designed to Fit specifically targets the fitting needs of the African-American, Hispanic/Latina, and Asian- American markets. • FIT. Created for women with harder-to-fit facial structures, Designed to Fit frame features include a wider fit, bigger eye sizes, wider bridges, longer temples, and lower nose pads. • FEATURES. With features focusing on an active, outgoing consumer who seeks a fashion-forward look and likes bold, rich colors, some of the 20 trendy and colorful styles in the Designed to Fit collection are featured here. They represent just a few of the on-trend looks that range from rich lami- nates to dual-toned metals—all in fashionable finishes. S P O N S O R E D C O N T E N T SPARKLING: COVERGIRL Designed to Fit model CG0457 in color 002 HUE-INFUSED: COVERGIRL Designed to Fit model CG0459 in color 083

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