Eyecare Business April

APR 2017

Issue link: https://eyecarebusiness.epubxp.com/i/806121

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Page 13 of 99

GETTING STARTED WITH SOCIAL MEDIA START WITH A PLAN The first step to creating a positive social media presence is to determine your overall goals. From encouraging interaction online to generating new leads, having clear direction is beneficial to planning your social media strategy. Begin by identifying your target audience. This provides insight into what type of content to post and what times will receive the most engagement. Next, set goals for your online presence by using the "SMART" method. SPECIFIC Clearly define what you wish to accomplish. MEASURABLE Create target goals and milestones to track progress. ATTAINABLE Ensure all goals are realistic and achievable. RELEVANT Your goals parallel your business and mission. TIME-BASED You have set time limits for your goals. CHOOSE THE BEST PLATFORMS With so many different options for social media platforms, which ones should you use? We recommend starting with Facebook, Twitter, Google+, Google My Business, Yelp, and Healthgrades. These platforms are best for online reach and reviews, and also allow for SEO-rich content to boost your website ranking and business directory listings. DEVELOP GREAT CONTENT Once social platforms are chosen and business pages are created, it's important to remain consistent with your profile information and messaging. Consistency across channels helps build brand recognition and business credibility. Along with helping boost organic SEO, developing and posting original content provides your followers with valuable information about your practice. Great content does not stop with words. On Facebook, photos get 53% more likes than text-based posts (Kissmetrics). Remember to incorporate relevant photos, videos, infographics, and links into your posts to encourage fan engagement. Posting about office events and promotions can be effective too! BOOST YOUR ONLINE PRESENCE Getting started with social media is easy, but it takes time and commitment. A great way to ensure you are posting consistently to your social media channels is by creating a schedule. If you're just getting started, select three to four days a week to post, pick a good time to post (right before lunch is best), and stick to it! To help with consistency, set up an account with a social media management platform like Hootsuite.com or Buffer.com. These free website services enable you to write and schedule your posts in advance and they post for you. With a little monitoring, your social media presence will be flourishing in just a few months! Need some help with your website and social media or marketing your practice? Learn more about the Seiko Elite program and schedule a one-on-one consultation at SeikoVision.com. In today's technology- driven world, having no online presence is the worst thing for your practice, especially when it comes to social media. Having a content-rich website and a great social media presence gives your practice the opportunity to connect, educate, and gather feedback from your patients and online audience. Start building your social media and online presence by creating a plan, choosing social platforms to use, and developing content to engage your followers. Samantha Toth Samantha Toth is a professional speaker and marketing rockstar for Innexus® who specializes in websites, social media and marketing for eye care.

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