Eyecare Business

OCT 2016

Issue link: https://eyecarebusiness.epubxp.com/i/733245

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L A S T L O O K 96 E y e c a r e B u s i n e s s . c o m October 2016 Eyecare Business (ISSN 0885-9167) is published monthly by PentaVision LLC. Advertising, editorial, and accounting offices: 321 Norristown Road, Suite 150, Ambler, PA 19002. Subscription information and address changes: please call 800-869-6882, fax 866-658-6156, or email ECB@kmpsgroup.com. Eyecare Business is free upon request to qualified optometrists, dispensing opticians, ophthalmologists, and optical product buyers and executives at chain headquarters. Free subscriptions are available in the U.S. only. Others are eligible for paid subscriptions at the following rates, prepaid only in U.S. dollars drawn on a U.S. bank: U.S., $103 per year; Canada, $113 per year; other countries, $187. Single copies, U.S./Canada $8, other countries $10. Eyecare Business is a registered trademark of PentaVision LLC. All rights reserved. Periodicals postage paid at Ambler, PA, and at additional mailing offices. Copy right 2016 by PentaVision LLC. No part of this publication may be reproduced without permission of the publisher. Acceptance and publication of advertising and/or editorial does not imply endorsement of any product, service, or company by PentaVision LLC. 15% agency discount for all recognized subscription agencies. POSTMASTER: If undeliverable, send form 3579 to Eyecare Business, Circulation Department, P.O. Box 47248, Plymouth, MN 55447. Canada Post International Publications Mail Product, (Canadian distribution) sales agreement #IPM0601551, Volume 30 Number 10 A Film, With Vision ris Koenig is a visionary. A respected documentary director, Koenig has worked with a host of experts to produce a revolu- tionary film, "Sight: The Story of Vision," which will debut this month on local PBS channels on or around Oct. 13—World Sight Day. For the broadcast schedule, visit Facebook.com/eyedocumentary. Here, Koenig sits down with EB to share details on the vision behind the film, plus its revolutionary breakthrough that will assist the color blind. On Sight… This is the first film to be this compre- hensive on human vision. It's about the science, technology, humanity, and medicine of sight. The Film's Technological Breakthrough… After experiencing EnChroma glasses for the color blind, we developed what we are calling Color Assist, which can help the color blind see color in the film extraordinarily well. 300 million people [are color blind today]. Further-Reaching Effects… The tool we used to develop this—we are going to give that away free…to any other filmmaker who wants to make their film Color Assist. We hope [it] will become like closed captioning in the future. Even More… The film is an hour, but we also have a 250-page e-book companion on StoryofSight.com plus the Second Screen app— which provides additional content and videos as you watch the film, —Erinn Morgan k Documentary filmmaker Kris Koenig

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