Eyecare Business

OCT 2016

Issue link: https://eyecarebusiness.epubxp.com/i/733245

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70 E y e c a r e B u s i n e s s . c o m October 2016 R E S E A R C H F R A M E S F O C U S G R O U P S T U D Y EB Eyewear Intel How are your peers merchandising—and selling—Rx eyewear and sunwear? Our exclusive 2016 Frames Focus Group ECP survey digs deep to reveal what's really happening in the optical E yewear—and the right product mix— is a critical component of any optical business' success. In fact, a full 67% of ECPs' total dispensary sales consist of Rx-ready optical frames (excluding sunglasses, sports eye- wear, safety glasses, etc.). For a third of ECPs (33%), this number has increased since 2015. Want to know how your peers are choosing—and choosing—and selling—eyewear and selling—eyewear choosing—and selling—eyewear and and choosing—and selling—eyewear and sunwear? EB's exclusive 2016 Frames Focus Group ECP survey provides an insider look into the hugely important role of eyewear today. Percentage of ECPs who have seen an increase in sales in the Rx-ready optical frames category (excluding sunwear, sports, and safety glasses) over the past two years. B Y E R I N N M O R G A N 33% Has the Percentage of Your Total Dispensary Sales That Consists of Rx-Ready Optical Frames Increased or Decreased Over the Past Two Years (Excluding Sunglasses, Sports Eyewear, Safety Glasses, etc.)? No change Increased Decreased 60% 50% 40% 30% 20% 10% 0% 58% 33% 9% ä UP FROM 23% IN 2015

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