Eyecare Business

OCT 2016

Issue link: https://eyecarebusiness.epubxp.com/i/733245

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Page 47 of 101

44 E y e c a r e B u s i n e s s . c o m October 2016 STATE OF THE MARKET: 1990 1,200 "A number of industry observers hold that the rapid expansion of super- opticals has resulted in too many retailers chasing too few dollars, compounding any prob- lems stemming from the weak economy. At least 1,200 superstores currently exist in the U.S., representing a 70% increase over a two-year span." —"The Year in Review, 1990" December 1990 issue Eyecare Business celebrates a 30-year legacy of spectacular style, winning business strategies, and a long-standing passion for helping independent eyecare professionals better their businesses. Take a walk through time with us on these pages. The BIG W here were you in 1986? It was a year brim- ming with history- making world events— Hands Across America, Chernobyl, the dawn of Martin Luther King Jr. Day, the Chal- lenger space shuttle, and so much more (did I mention the birth of Mary-Kate and Ashley Olsen?). And, it was the year that Eyecare Business debuted in the optical world. EB's big headlines in 1986? "In the Shadow of the Superstores: Perish or Prosper?" "Will RK Cut Into Your Business?" "Romancing the Lens" In 1986, I was a freshman in college in Philadelphia pursuing a fashion mer- chandising degree, learning everything from the elements of style to the keys to retail success. After pushing on to gain a master's degree in journalism, I would go to work for Eyecare Business as an editor in 1995, nearly 10 years after its inception. The magazine was highly respected as a high-integrity source for business information—and doctors and their staffs were getting on board with the business/ dispensary side of their practice. I have danced with Eyecare Business and the optical industry for 20 years, and I can confidently say there is no better place to call home. EB has a pure passion—mixed with integrity, honesty, and market leadership—that is truly second to none. We sincerely hope you enjoy the next 30 years of Eyecare Business' style and strategies delivered right to your desk. —Erinn Morgan, editor-in-chief EB A T 3 0 T H R O U G H T H E Y E A R S

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