Eyecare Business

OCT 2016

Issue link: https://eyecarebusiness.epubxp.com/i/733245

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Page 30 of 101

ne way you can help protect your patients' eyes is by offering lenses that reduce exposure to Harmful Blue Light. 1 Crizal® Prevencia+® No-Glare lenses provide an increased level of protection in everyday surroundings. What exactly are Crizal Prevencia+ lenses? They are created when you apply Crizal® Prevencia® to any lens with the Smart Blue Filter™ feature. The combination provides even more protec- tion by reducing exposure to Harmful Blue Light by at least 30 percent. 2 While Harmful Blue Light has always been present outdoors, patients are spending more time indoors exposed to new artificial light sources. Increasing exposure to Harmful Blue Light has a possible link to retinal AMD 3 , the lead- ing cause of blindness for adults over the age of 50 in the U.S. Lenses with Essilor's Smart Blue Filter feature including Varilux® digital, Eyezen™+ and Transitions® are designed to help reduce at least 20 percent of Harmful Blue Light 4 from entering the eye, while allowing Beneficial Blue Light— wavelengths commonly believed to regulate sleep and wake cycles—to penetrate. 5 ENSURING PATIENTS HAVE THE BEST For an eyecare professional's perspective about the benefits of providing even more protection with Crizal Prevencia+ lenses—created by adding the Smart Blue Filter feature to Crizal Prevencia— we spoke with Drew Dunlap, practice administra- tor at Dunlap Vision, in Bourbonnais, Illinois. "I work closely with vendors and reps to make sure all our patients have the best products and services," she says. "Year to date, our office has fit 90.6 percent of patients with Crizal Prevencia. Our doctors and staff recommend it for almost everyone. "We qualify each patient based on needs and how they use their lenses," explains Dunlap. "The patients we see as having the biggest need for Crizal Prevencia+ lenses include heavy users of digital devices and anyone complaining of head- aches and fatigue." TALKING TO YOUR PATIENTS Dunlap Vision promotes reducing exposure to Harmful Blue Light throughout the office. "An infor- mational video plays in the waiting area, plus we have materials strategically placed throughout the office. Also, all staff wear the lenses, and our doc- tors always recommend them in the exam room." They don't just tell patients about Crizal Prevencia+ though. "We educate them," concludes Dunlap, "about how Crizal Prevencia is an addi- tional benefit to lenses with the Smart Blue Filter feature that will provide important additional protection. That's key." Offering Patients Even More Protection from Harmful Blue Light O { K E Y O P I N I O N L E A D E R S } DREW DUNLAP DUNLAP VISION Crizal Prevencia+ lenses are created when you apply Crizal Prevencia to any lens with the Smart Blue Filter feature. The built-in benefits of Crizal Prevencia+ Lenses 1. Arnault E., Barrau C., Nanteau C., Gondouin P., Bigot K., et al. "Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degenera- tion Exposed to Sunlight Normalized Conditions." PLOS ONE 8(8); e71398. doi:10.1371/ journal.pone.0071398. Published August 23, 2013 2. These claims were tested and verified by NSL Analytical (2016) 3. Dillon, James, et al. "Transmission of light to the aging human retina; possible implica- tions for age related macular degeneration." Experimental Eye Research, Volume 79, Issue 6, December 2004, Pages 753–759. doi:10.1016/ 4. These claims were tested and verified by NSL Analytical (2016) 5. https://www.thevisioncouncil.org/sites/default/files/2416_VC_2016EyeStrain_Report_ WEB.pdf WITH SMART BLUE FILTER ™

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