Eyecare Business

AUG 2016

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86 E y e c a r e B u s i n e s s . c o m August 2016 N E W P R O D U C T S { S P E C TAC L E L E N S E S } Back-to-School Resources Walman Optical's Back to School cam- paign offers ECPs a broad range of resources to arm their young patients with informa- tion on maintaining their eye health. To help practices be advocates for eye health in their communities, the lab is offering educational resources that explain the importance of everything from Transitions and digital lens- es to blue light protection, sports eyewear, and more to kids and their parents. These features, along with other frame and lens options, are available in Walman's Way Cool, C&B Scene, and ProLens packages. Competitive pricing is available year-round, according to the company. Now through October 14, ECPs can receive cash bonuses, lab credit, and pre- mium gifts through special frame and lens promotions for kids, teens, and adults. I N F O: 877-863-2759, walmanoptical.com buyer's guide T H E L A T E S T I N T E C H A D V A N C E S CooperVision has introduced Biofinity Energys contact lenses with Digital Zone Optics lens design, a product created specifically to help digital device users with eye fatigue. The lenses combine breakthrough optical properties, an advanced silicone hydrogel material, and a smooth, naturally wettable surface. According to CooperVision, the patent-pending contact lenses, which are designed for all-day wear, help people's eyes better adapt as they shift focus between digital devices and offline activities. In addition, the Digital Zone Optics design integrates multifocal front-surface aspheric curves across the entire optical zone. The curves distribute power evenly, says the company, simulating more positive power in the center of the lens—thus helping ease the accommodative e power in the center of the lens—thus helping ease the accommodative burden associated with digital screen use. Biofinity Energys lenses will be available in the same material and parameter range as Biofinity sphere lenses, with an 8.6mm base curve, .08mm center thickness at -3.00D, and 14mm diameter in sphere pow- ers from +8.00 to -12.00. The Dk/t of Biofinity Energys is also the same as ers from +8.00 to -12.00. The Dk/t of Biofinity Energys is also the same as s ers from +8.00 to -12.00. The Dk/t of Biofinity Energys is also the same as Biofinity sphere (160 at -3.00D). CooperVision has also launched a complemen- tary website as a resource to help ECPs begin con- versations with patients about the effects of digital device use. Find it at FightEyeFatigue.com. I N F O: 800-341-2020, coopervision.com/practitioner { CO N TAC T L E N S E S } A CLOSER LOOK CooperVision Unveils Contacts for Digital Eye Strain WALMAN OPTICAL / Back to School package COOPERVISION / Biofinity Energys "As a contact lens specifically designed for millions of digital device users, Biofinity Energys paves the way for meeting their demanding needs in a wholly new manner. Our research and development team broke new ground, discovering a way to address both optical and comfort aspects in a contact lens created to be worn throughout the day." —GARY ORSBORN, O.D., VP of Global Professional & Clinical Affairs, CooperVision

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