Eyecare Business

AUG 2016

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BRINGING BURBANK BACK l.a.Eyeworks Releases New Edition of Iconic Frame From the '80s As a complement to its Spring/Summer 2016 collection, l.a.Eyeworks unveils a modern edition of Burbank, a frame composed of minimalist construction n Burbank, a frame composed of minimalist construction and daring geometry that made its original debut in 1988. The frame's original proportions and signature elements, including spring-post nose pads, have been maintained in the new edition. Burbank features dramatic angles and flat-base lenses with a frame made of cobalt and beta titanium. Available in an ophthalmic style and as sunglasses, the new edition of Burbank will be available in Black, Silver, and Gold. When first released in the late '80s, Burbank was embraced on fashion runways, and it made appearanc- - embraced on fashion runways, and it made appearanc- es in l.a.Eyeworks' signature portrait campaign (photo- graphed by Greg Gorman) on the faces of celebrities such as Eartha Kitt. Suggested retail pricing is $550 for ophthalmic and $585 for sun. INFO: 323-962-3915, LAEYEWORKS.COM T O T H E M A R K E T : "With its right angles and striking flatness, Burbank was a challenging notion from an optician's perspective, not to mention the difficulties of production at that time," says Barbara McReynolds, co-designer of l.a.Eyeworks with Gai Gherardi. "It pushed against the boundaries of what you were supposed to do in frame design. It was the bumblebee of eyewear—it wasn't supposed to fly. But it did fly, and we've always been very proud of Burbank." FUSION FRAMES Silhouette Unveils Urban Fusion Silhouette introduces its Urban Fusion collection next month—a uniquely mod- - collection next month—a uniquely mod- ern reinterpretation of the design era of the 1940s and 1950s. The company states s the 1940s and 1950s. The company states the collection is aimed toward "those who like to express their fashionable, open-minded lifestyle, while appreciating g open-minded lifestyle, while appreciating strong design and quality craftsmanship." Titanium and SPX+ material deliver a rich blend of transparent-matte and metallic-shiny effects. The new style comes in two lens shapes and seven colors for women, as well as two lens shapes and six colors for men. Highlights include the classy mix of Black and Gold (pictured). The suggested retail pricing for Urban Fusion is $335. INFO: 800-223-0180, SILHOUETTE.COM T O T H E M A R K E T : Silhouette's Urban Fusion took home the iF Design Award 2016, trumping more than 5,000 entries from more than 50 countries. æ 78 E y e c a r e B u s i n e s s . c o m August 2016 L I N E S & L A U N C H E S æ

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