Eyecare Business

AUG 2016

Issue link: https://eyecarebusiness.epubxp.com/i/710322

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lines & launches T H E N E W E S T E Y E W E A R F R O M A R O U N D T H E G L O B E MOD TRIBE Prada from Luxottica debuts the Prada Mod Spring/Summer 2016 collection with two sun models and two ophthalmic models, spearheaded by elegant 1960s-inspired design, acetate detailing, and metal profiles. The color palette includes classic shades like Black, Tobacco, Marble, and White, as well as bright hues such as Red and Blue. Pictured is PR 59SS, a squared sunglass with touches of color on the temples. Model Vanessa Moody stars as the leader of the "Mod Tribe" in an exclusive digital film for the collection, made up of eight scenes intermixing writer Alan Sillitoe's literary mantra, "Whatever people say I am, that is what I am not." The digital film is a contemporary interpretation of the British Mod culture and its bold ideology held by confident and international freethinkers. Suggested retail pricing is $350 for optical and $430 for sun. INFO: CUSTOMERSERVICE@US.LUXOTTICA.COM, PRADA.COM/EN/EYEWEAR/MOD.HTML August 2016 E y e c a r e B u s i n e s s . c o m 77

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