Eyecare Business

AUG 2016

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62 E y e c a r e B u s i n e s s . c o m August 2016 W hile more than half the ECPs in the South (53%) saw sales rise in the first quarter of 2016 vs. the first quarter in 2015, another 30% (more than in other regions) reported their Q1 2016 sales were flat over Q1 2015, according to the Eyecare Business Regional Trends in the Optical Marketplace study. In terms of product, plastic frames rule the roost for 78% of ECPs here—perhaps a reflection of the region's recent expansion in lower price points. While more likely to refill a prescription in the patient's existing frame than in other regions, ECPs here are also the nation's top prescribers of polycarbonate, with usage skyrocketing from 55% of all jobs in 2015 to 78% this year. That eye protection message car- ries indoors, as well, with sales of digital/blue light lenses now surpassing traditional sunwear in the South. Practices here also see more kids, and edge in-house more than their counterparts in other regions. The South Dixie's Dual Directions, from Tampa to Texas F E A T U R E A M E R I C A N D E M O G R A P H I C S EB O N C O M P E T I N G . "We're updating our website, increasing online sales of eye health-related products, and remodeling our office." —SOUTH ECP 27% OF SOUTHERN ECP s CURRENTLY SELL ONLINE. A RESOUNDING 33% OF THE OTHER EC P s PLAN TO LAUNCH ONLINE SALES WITHIN TWO YEARS. THAT'S HIGHER THAN IN ANY OTHER PART OF THE COUNTRY.

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