Eyecare Business

AUG 2016

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EB 60 E y e c a r e B u s i n e s s . c o m August 2016 F E A T U R E A M E R I C A N D E M O G R A P H I C S S O N C O M P E T I N G . "[We are] offering our own line of frames, made in Germany, to compete with [what] online [competitors offer]." —WEST ECP THE WEST: THE BIG PICTURE How is the West faring from a broader business and economic perspective? ✔ JOBS. The West region rang up the country's highest unemployment numbers this spring, coming in at 5.1% for the three-month period ending in May, according to the Bureau of Labor Statistics (BLS). ✔ COSTS. So far this year, the Consumer Price Index has increased 2.9% in the West, according to the BLS. ✔ REAL ESTATE. At $24.72 per square foot, the West region had the nation's highest asking rents in Q1, up 6% from the previous quarter, according to Reis, Inc. It also boasted the country's lowest vacancy rate of 8.7%. NORTHEAST SOUTH MIDWEST WEST WEST: The Optical Picture in Focus WEST WHAT TYPE OF FRAME IS CURRENTLY MOST POPULAR IN YOUR PRACTICE? 80% 70% 60% 50% 40% 30% 20% 10% 0% PLASTIC METAL RIMLESS 78% 74% 65% 56% 19% 15% 15% 0% 3% 6% 6% METAL/PLASTIC 20% 19% 15% 12% MY FRAME PRICING HAS... REMAINED THE SAME EXPANDED TO INCLUDE HIGHER PRICE POINTS EXPANDED TO INCLUDE LOWER PRICE POINTS EXPANDED TO INCLUDE BOTH 60% 50% 40% 30% 20% 10% 0% 53% 51% 45% 45% 31% 26% 21% 20% 27% 23% 23% 13% 13% 6% 3% 0% WHAT TYPE OF LENS MATERIALS DO YOU USE THE MOST? HIGH INDEX TRIVEX POLYCARBONATE PLASTIC 80% 70% 60% 50% 40% 30% 20% 10% 0% NE 78% 60% 56% 50% 35% 23% 16% 8% 19% 11% 9% 8% 9% 6% 6% 5% WHAT IS YOUR PRACTICE'S FASTEST-GROWING CATEGORY IN SPECIALTY CARE? 60% 50% 40% 30% 20% 10% 0% KIDS SPORTS DIGITAL/ BLUE LIGHT SUNWEAR 51% 40% 37% 33% 47% 43% 33% 22% 20% 13% 11% 10% 0% 13% 16% 7% HOW OFTEN DOES YOUR BUSINESS POST TO SOCIAL MEDIA? NOT AT ALL MONTHLY WEEKLY DAILY FEW TIMES/ DAY 35% 30% 25% 20% 15% 10% 5% 0% 40% 40% 38% 34% 22% 35% 34% 31% 23% 28% 22% 15% 14% 19% 9% 9% 5% 0%0% 3% 3% HOW DID 2015 SALES COMPARE WITH 2014? UP DOWN FLAT 80% 70% 60% 50% 40% 30% 20% 10% 0% 80% 71% 64% 53% 21% 16% 6% 6% 31% 24% 15% 14% WEST W W WEST W W 0% W WEST WEST WEST W WEST W W W WEST WEST WEST W WEST WEST WEST W W

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