Eyecare Business

AUG 2016

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58 E y e c a r e B u s i n e s s . c o m August 2016 I n both 2015 and the first quarter of 2016, the West beat out all other regions with the strongest sales for eyecare professionals, according to the Eyecare Business Regional Trends in the Optical Marketplace study. In terms of product categories, the West also experienced the nation's biggest growth in AR lenses and children's eyewear. It is, however, the only region not to report a rise in metal and plastic combination rise in metal and plastic combination frames—and the West sold a lower percentage of PALs (41% of lenses sold) as compared with other regions. Ironically, the region has the fewest practices selling online, while counting the highest percentage of Millennials (aka social media mavens) as patients. In terms of sales volume, the West has the largest number of locations in the $300,000 to $500,000 annual sales volume bracket, while practices there (regardless of revenue) are also much more likely than locations in other regions to inventory in excess of 1,000 frames. The west Winning, from Portland to Phoenix B U I L D I N G B U S I N E S S . "Our biggest competitors are Costco and online retailers. So, we've trained our staff on better customer care, especially patient education on new products and earning trust from our patients through our service, care, and honesty. We also try to keep our prices competitive." — WEST ECP F E A T U R E A M E R I C A N D E M O G R A P H I C S EB

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