Eyecare Business

AUG 2016

Issue link: https://eyecarebusiness.epubxp.com/i/710322

Contents of this Issue

Navigation

Page 60 of 101

August 2016 E y e c a r e B u s i n e s s . c o m 57 B U I L D I N G B U S I N E S S . "With the sale of annual supplies of contact lenses, we now offer deeper discounts on multiple-pair and plano sunglasses." —NORTHEAST ECP NORTHEAST: THE BIG PICTURE How's the Northeast faring from a business and economic perspective? ✔ JOBS. The region has had the best employment rates in the country so far this year, with rates ranging from a low of 4.6% to 4.8% in May. That is much better than a year ago, when unemployment sat at 5.6% for several months in this region. ✔ COSTS. Regional prices were up 0.3% in May (with a CPI of 255.02), and were up 0.9% for the 12-month period ending May 31. ✔ REAL ESTATE. With the nation's second-lowest retail vacancy rate (9.2% for Q1), the Northeast also boasted the second-highest asking rent of $21.56 per square foot for the quarter. NORTHEAST SOUTH MIDWEST WEST NORTHEAST: The Optical Picture in Focus NORTHEAST NORTHEAST HOW DID 2015 SALES COMPARE WITH 2014? UP DOWN FLAT 80% 70% 60% 50% 40% 30% 20% 10% 0% 80% 71% 64% 53% 21% 16% 6% 6% 31% 24% 15% 14% NORTHEAST NE NE WHAT TYPE OF FRAME IS CURRENTLY MOST POPULAR IN YOUR PRACTICE? 80% 70% 60% 50% 40% 30% 20% 10% 0% PLASTIC METAL RIMLESS 78% 74% 65% 56% 19% 15% 15% 0% 0% 3% 6% 6% METAL/PLASTIC 20% 19% 15% 12% NORTHEAST NE NE NE MY FRAME PRICING HAS... REMAINED THE SAME EXPANDED TO INCLUDE HIGHER PRICE POINTS EXPANDED TO INCLUDE LOWER PRICE POINTS EXPANDED TO INCLUDE BOTH 60% 50% 40% 30% 20% 10% 0% NORTHEAST NE NE NE 53% 51% 45% 45% 31% 26% 21% 20% 27% 23% 23% 13% 13% 6% 3% 0% WHAT TYPE OF LENS MATERIALS DO YOU USE THE MOST? HIGH INDEX TRIVEX POLYCARBONATE PLASTIC 80% 70% 60% 50% 40% 30% 20% 10% 0% NORTHEAST NE NE NE 78% 60% 56% 50% 35% 23% 16% 8% 19% 11% 9% 8% 9% 6% 6% 5% WHAT IS YOUR PRACTICE'S FASTEST-GROWING CATEGORY IN SPECIALTY CARE? 60% 50% 40% 30% 20% 10% 0% KIDS SPORTS DIGITAL/ BLUE LIGHT SUNWEAR 51% NORTHEAST NE NE NE 40% 37% 33% 47% 43% 33% 22% 20% 13% 11% 10% 0% 13% 16% 7% HOW OFTEN DOES YOUR BUSINESS POST TO SOCIAL MEDIA? NOT AT ALL MONTHLY WEEKLY DAILY FEW TIMES/ DAY 35% 30% 25% 20% 15% 10% 5% 0% 40% NORTHEAST NORTHEAST NE NE NE 40% 38% 34% 22% 35% 34% 31% 23% 28% 22% 15% 14% 19% 9% 9% 5% 0%0% 3% 3%

Articles in this issue

Links on this page

Archives of this issue

view archives of Eyecare Business - AUG 2016