Eyecare Business

AUG 2016

Issue link: https://eyecarebusiness.epubxp.com/i/710322

Contents of this Issue

Navigation

Page 35 of 101

Technology Sells. Literally. 7 high-tech ways to clinch a contact lens sale C O N T A C T L E N S E S onsumers consider contact lenses a combination of con- venience and technology. If you're not embracing tech- nology—by implementing future-facing ways to both present and sell contacts— you're definitely missing the mark. And the market. Here are seven ways to grow your contact lens business by tying into technology. 1. TALK THE TALK. When it comes to dis- cussing contacts, says Justin Bazan, O.D., owner of Park Slope Eye in Brooklyn, NY, it's all about stressing innovations. And that, he says, is the responsibility of the doctor. "Marketing and promotion will always be trumped by the doctor actually getting the patient to experience innovative product firsthand," says Dr. Bazan. "This is especially true for contacts. It's often as simple as saying, 'I have a new product you will love, and you're going to get a chance to check it out right now. '" 2. COMMIT TO IT. Kimberly Friedman, O.D., and her husband, Les Friedman, O.D., have been practicing in Moores- town, NJ, since 1991. One commitment they've c Marketing and promotion will always be trumped by the doctor actually getting the patient to experience innovative product firsthand." —JUSTIN BAZAN, O.D., owner, Park Slope Eye 32 E y e c a r e B u s i n e s s . c o m August 2016

Articles in this issue

Links on this page

Archives of this issue

view archives of Eyecare Business - AUG 2016