Eyecare Business

AUG 2016

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30 E y e c a r e B u s i n e s s . c o m August 2016 bp: I don't believe in racks. Each frame is unique and deserves its own space. I display frames on glass shelves that are custom made. We have five to six walls of glass shelving to display each brand. eb: Montrose is a pretty happening neighborhood. What aesthetic are your patients looking for in their eyewear? bp: Most of our customers are young professionals. They have a professional career or a young family. They definitely live in the city. They are not suburban. They go out on week- ends and try new restaurants and bars. They want to be on trend, but have a fluid look for work and leisure. They are price conscious and want a good, quality frame. eb: You're very active in the community. Why is that important to you? bp: I love being involved in young profes- sional organizations and great causes in the neighborhood. I want to give back. I believe the more you give back, the more you receive. I like to go to different community events and donate glasses. A lot of my patients are my neigh- bors—Montrose is a very tight-knit neighborhood. Everyone looks out for everyone else. eb: What advice would you offer to young O.D.s who are just branching out? bp : Know that every day is unpredictable and have a positive attitude. You can't predict who will come through your door. You need to be mentally prepared. I try to emit pure positive energy. Every day is unpredictable—and that, to me, is exciting. eb: What do you like to do in your free time? bp: I love to travel. I just came back from Greece. I love watching and playing tennis. I like attending professional devel- opment seminars. I think they are very good for the mind. I like to dig deep into health and personal development. —Jackie Micucci Jackie Micucci has covered the eyewear industry for almost 20 years and has written for a variety of publications, including The New York Times and Seattle magazine. B U Y E R ' S F O R U M I try to emit pure positive energy. Every day is unpre- dictable—and that's exciting. The reception area

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