Eyecare Business

AUG 2016

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eb: Focus has some pretty cool services. Please tell us a little about them. bp: We offer orthokeratology contact lenses, which is an optical reshaping technology. They are like a retainer for your eyes. Ortho-Ks are rigid contact lenses that the patient sleeps in. The lenses mold the eye so that when you remove them in the morning, you can see. I also see a lot of women with eyelash extension problems, so we offer Latisse consultations. Eventually, I want to offer more services such as Botox and eye yoga. Eye yoga is unique and not talked about much. It's eye exer- cises that patients—especially those with mild prescriptions— can do to help with minor vision issues. eb: What are some of the more interesting trends you're seeing in the eyewear industry? bp: A lot of my patients are young professionals in their mid-20s and 30s. They are seeing a lot of eyewear styles online, and those retailers offer great options in terms of prices. There are a lot of people who would say online retailers like Warby Parker are not good for our profession, but it has focused more people's attention on eyewear. We compete with them a lot on styles and the trends they are driving. However, they can't offer patients a one-of-a-kind experience or give them one-on-one attention. So, it definitely gets my creative juices flowing about what I can be doing differently. eb: What are some of your best-selling frame brands? bp: Tom Ford is at the top of list. He is very popular right now. As a designer, he has branded himself very well with his partnership with Lady Gaga. He is my top seller, along with Ted Baker. Zac Posen is another top seller. He creates great red carpet looks. Specs of Wood is a fun and colorful line made from wood—it's great for patients who are interested in texture and more unusual materials. Ferragamo and Balenciaga are also popular. I limit the number of frames I carry from a collection to six or seven that I handpick. I price each brand on its own. I don't indi- vidually price each frame. It makes it easier for the patient and me. eb: What about lenses? bp: I use Zeiss lenses. They have a good lens portfolio. Zeiss i.Scription lenses are perfect with the type of luxury frames we carry. eb: How do you like to show off the frame collections in your practice? You won't find a typical waiting area at Focus Refined Eye Care August 2016 E y e c a r e B u s i n e s s . c o m 29

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