Eyecare Business

AUG 2016

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B U Y E R ' S F O R U M 28 E y e c a r e B u s i n e s s . c o m August 2016 Being in Focus Houston optometrist Bimal Patel turns eye care into a concierge experience t's all about you. When patients enter the practice of Bimal Patel, O.D., they can be assured of the optometrist's full attention. Dr. Patel doesn't just pop in for the exam. He performs all the pretesting, does the eyewear and/or contact lens consultation, and even offers his patients their beverage of choice, which may be wine or a cocktail, if they are so inclined. i "It's a one-of-a-kind experience," notes Dr. Patel, adding that he strives to make his patients feel special by providing the one-on-one time most other doctors do not. That's why he called his practice Focus Refined Eye Care. Operating in Houston's trendy Montrose district, this O.D. is a native son. He even graduated from the University of Houston College of Optometry (magna cum laude). He is also very connected to the community and dedicated to giving back. Dr. Patel is active in a number of local organizations. He also donates eyewear to area charities, including the proceeds from sales of Specs of Wood sunglasses to the Mon- trose Center's NEST program, which aims to prevent LGBTQ youth homelessness. Here, Dr. Patel delves into the one-on-one approach of Focus Refined Eye Care and the medi- cal spa services he offers, and dispenses a little advice for young O.D.s branching out on their own. eb: Your business is quite unique. Can you tell us a little bit about the philosophy behind your practice? bp: Prior to opening the practice in Janu- ary, I worked at a very high-volume practice, so when I began Focus, I wanted to make my patients feel special. I spend quality time with my patients. I do everything from the pretesting and health checkup to the eyewear styling. Patients spend the whole time with me. I schedule my patients on the hour because I don't want them to have to wait. That's why I called it Focus. When patients come in, I offer them their favorite beverage. If it's in the afternoon hour, I offer them a glass of wine to make them feel comfortable. I give them a special heated eye massage mask while they are waiting for their eyes to dilate. I will pull frames while they are getting their eyes mas- saged. Then, I take them out to the dispensary and we work together to find their perfect frame. It's not like a typical doctor's office. Even the waiting area is not like your typical doctor's office waiting room. It has more of a hotel lobby feel. I do everything from the pretesting and health checkup to the eyewear styling. Patients spend the whole time with me. Bimal Patel, O.D.

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