Eyecare Business

AUG 2016

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12 E y e c a r e B u s i n e s s . c o m August 2016 48 RESORT REPORT Check out the 3 big style trends that will help you dial in your sunwear merchandise mix just in time for one of the biggest selling seasons for shades: Holiday/Resort 54 DEMOGRAPHICS, AMERICAN STYLE Download an insider look at how your peers are faring from sea to shining sea in our 10-page report covering the results of EB's exclusive Regional Trends in the Optical Marketplace study 70 TOUGH (LENS) LOVE 3 ECPs share their most outlandish experiences—and the rewarding resolutions— with difficult lens patients IN THIS ISSUE Ever wonder how your business compares with your peers from coast to coast? We break it all down for you this month, as we present the findings from our exclusive, annual Regional Trends in the Optical Marketplace study, exploring what's selling—and how sales are far- ing—for ECPs in the Northeast, South, Midwest, and West. Check it all out starting on page 54. Cover photo by Jurgen Reisch. Model: Satya Mai, l.a. models. Fitting Optician: Teddy Hamilton, Gogosha Optique. Frame: Jimmy Choo Glint/S sunglasses from Safilo in Blue Crystal with glitter accent. AU G U S T 2 0 1 6 3 ST U N N I N G + Sales-Enhancing Sunwear Trends 5 H OT Eye-Healthy Eats E Y E M A S KS + CO C KTA I L S : One OD's Hip Strategy TO U G H LOV E : Outlandish Lens Customer Experiences CO CO + B R E E Z Y Up Close + Personal Jimmy Choo Glint/S from Safilo D E M O G RA P H I C S , American Style Score an insider look at how your ECP peers are faring—and what they're selling— from sea to shining sea with intel from our exclusive Regional Trends in the Optical Marketplace study C O N T E N T S EB August 2016 { F E AT U R E S }

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