Eyecare Business November

NOV 2017

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74 E y e c a r e B u s i n e s s . c o m November 2017 B U Y E R ' S G U I D E { CO N TAC T L E N S E S } LensFerry, Meet EHR Contact lens ordering service LensFerry, from EyeCare Prime (a division of CooperVision), now integrates with EHR, making the process simpler and offering more benefits to ECPs. With LensFerry, patients can order replace- ment contact lenses from any major manufac- turer, and the prescribing practice receives the sales revenue as if the lenses had been ordered in-office. Patients can purchase lenses by texting "order" or visiting their doctor's custom- branded portal. The new integration between LensFerry and practice management systems enables the patient's prescription information to automati- cally pre-populate, making the checkout pro- cess simple. Patients can also receive intelligent reminders based on purchases at the time of their exam, including a "Win Back" campaign targeting patients who leave the office without purchasing anything. INFO: eyecareprime.com { ACC E S S O R I E S } Making Kids' Eyewear Fun The Spec Pet Eyeglass Holders from Hilco Vision present a fun way for kids to protect their eyewear. The cute stuffed animals provide a friendly-looking, protec- tive guardian to watch over the child's eyeglasses when not in use. The design is simple: Eyeglasses slide into the pet's mouth for safekeep- ing. Hilco offers four pets to choose from: Buster the Brown Dog, Shadow the Black Dog, Tiger the Grey Cat, or Boo the Black Cat. INFO: 800-955-6544, hilco.com { CO N TAC T L E N S E S } Monthly Astigmatism Lens Johnson & Johnson Vision announces the U.S. launch of its ACUVUE VITA Brand Contact Lenses for Astigmatism, a daily wear, monthly replacement contact lens. The lenses use a combination of HydraMax Technology (a noncoated silicone hydrogel formulation balanced to help maximize hydration throughout the lens for comfort) and Blink-Stabilized Design (which works naturally with the eyelids to help keep the lens in the correct position). With the addition of this lens for astigmatism, the ACUVUE VITA portfolio now offers parameters for nearly 96% of spherical and astigmatic eyes, according to Johnson & Johnson. INFO: acuvueprofessional.com Johnson & Johnson Vision / ACUVUE VITA for Astigmatism EYECARE PRIME / LensFerry HILCO VISION / Spec Pets

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