Eyecare Business November

NOV 2017

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S O C I A L M E D I A 34 E y e c a r e B u s i n e s s . c o m November 2017 geting based on thousands of categories, including interests (glasses), technology (smart phone), and even shopping habits. It can get extremely specific. Now that you are your own marketing director, the job is to refine the options for better results each time. Step #3: Select your budget + duration. I like the concept of $1 a day because it's a cup of coffee. Plus, I'm cheap, LOL. Here you see the potential audience size of 1,700+ people when boosted for 14 days at $1 a day. If I got just one new customer to schedule an appointment, it would more than cover the cost of 14 cups of coffee. Read: winning. Step #4: Click BOOST. How's that for 60 seconds? 3. Boost with intent. Create ROI and grow your business. In my opinion, there is only one purpose of boosting a post—to attract customers, which will ultimately increase business in dollars spent. My practice recently hosted a trunk show in which we garnered five new patients who cited our Facebook ad as the referral source. The boosted post reached 2,274 people. We spent $100 and grossed $1,500 from three of those customers (two did not purchase glasses). Who wouldn't want this ROI (return on investment)? Answer: crickets. So, the next time you see that blue little box on your business page post, don't blow it off—BOOST it. —Tanya N. Gill, O.D. Tanya N. Gill, O.D., is the owner of Oakland Vision Center Optometry in Oakland, CA. Dr. Gill is obsessed with ocular surface disease, kick-a$$ female entrepreneurship, never saying never, eating vegetables daily, and skiing. She lives in Oakland with her husband and is the founder of We Love Eyes, a company that makes natural cleansing products for the eyes. weloveeyesxo.com. Boost Tanya Gill, O.D., (right) and associate Gagan Khela, O.D., in a popular post

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