Eyecare Business November

NOV 2017

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E ssilor of America's new Ultimate Lens Package, a com- bination of their most innovative lens technologies and Transitions® Signature® VII, was launched nearly two months ago, and the industry response has been overwhelmingly positive. WHAT'S ALL THE BUZZ ABOUT? ECPs and Opticians are praising the technologies in the Ultimate Lens Package: "I love my Varilux X Series lenses," says Mike De Rosier, OD, of Deer Park Vision in Deer Park, Wash. "The biggest WOW was when I initially put them on — I felt like I was putting on a favorite pair of slippers that had been broken in and were made just for me. The extreme ease of adjustment and continual widening of the corridor and near vision areas are welcome improvements." Optician Laurie Moore of Family Vision Clinic in Casper, Wyo., is also a fan. "I have tried several different progressive lens designs and have never been too thrilled. I always felt limited while reading and working on my computer. I put on my new Varilux X Series lenses and was amazed at how natural the vision was. There was no 'swim' effect at any point in the lens, and the vision is very comfortable at any distance. I'm very impressed with the new technology!" There is also enthusiasm for the new Crizal Sapphire 360 o UV lenses. Rob Hendrix, Optical Manager at Complete Eye Care in Duncan, Okla., shares, "I am completely wowed by my Crizal Sapphire 360 o UV lenses. They are a total game changer when it comes to glare and cleanability. Purely amazing sight!" Dennis Ladarola, OD, of the Center for Vision Care in Monroe, Conn., is most impressed with Transitions Signature VII lenses. "When I initially opened the box, I thought they forgot to put the lenses in the frame because they were that clear. Then I thought there was no way they added the Transitions for that same reason. When I first put my glasses on, the clarity really set in. I am blown away by this technology. I can't believe how clear the Transitions are indoors and how dark they get outside." For Nicholas P. Engle, OD, of Primary Eyecare Group in Brent- wood, Tenn., Eyezen+ lenses are the star. "Eyezen+ lenses are the best lenses I can offer my patients to show I really care about their vision. Almost everyone is staring at a digital device all day, so every patient can truly benefit." A LENS WITH A MISSION "Our mission is improving lives by improving sight, and we know the quality of a lens can make a significant difference in a person's life experience," says Sherianne James, Senior Vice Presi- dent of Marketing, Essilor of America. "We consider the Ultimate Lens Package to be the best of the best, and we're thrilled that our customers are as excited about it as we are." THE ULTIMATE OFFER FOR YOUR PATIENTS Your patients can purchase the Ultimate Lens Package (progressive or single vision) and get a second pair of qualifying lenses of equal or lesser value at no cost to you with the Ultimate Offer.* The Ultimate Offer is open to all independent ECPs who meet the eligibility requirements and enroll. Enrollment for ECPs is through December 30, 2017, and the consumer offer period is through December 29, 2017. To enroll, contact your Essilor sales consultant. Ultimate Lens Package Wows Industry { S P O N S O R E D C O N T E N T } THE BY ESSILOR U LT I M AT E L E N S PAC K AG E * frame purchase required by patient

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