Eyecare Business November

NOV 2017

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V I S U A L M E R C H A N D I S I N G + S T O R E D E S I G N 28 E y e c a r e B u s i n e s s . c o m November 2017 # 4 PLACEMENT All the frames, other than those on built-in shelving along the walls, are displayed on glass shelves. Whether freestanding or enclosed, on tabletops or shelves, glass enhances our open feel and offers easy access. PRESENTATION We always select a small number of frames to present at one time (10 or less…usually less). And, we usu- ally present the selection in trays. It shows that we've curated the selection just for the customer, and it helps with security, too. #5 BRANDS We usually display by brand. It gives a bet- ter sense of design and provides continu- ous flow. Sometimes, however, we display by color and mix the brands. It all depends on what statement you are making. # 6 HARMONY We position eyewear as art to be worn. Everything is usually in harmony with our store image and with the concept of fine eye- wear. I always want the entire store to show as a design place, not a doctor's office. #7

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