Eyecare Business November

NOV 2017

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November 2017 E y e c a r e B u s i n e s s . c o m 21 TrendSpotting ❯❯ ON TREND AT SILMO p. 22 ❯❯ AC TRESS MARGOT ROBBIE'S FAV SUNNIES p. 24 T H E B I G G E S T T R E N D S + N E W S YO U C A N U S E —Erinn Morgan THE NEXT MOVE GEMINI2MARS / SHUTTERSTOCK.COM Warby Parker is shaking things up—again. The online Rx eyewear sales giant (now with more than 50 physical stores) has partnered with UnitedHealthcare to offer vision health insurance benefits to its customers for the first time. "We continue to hear from customers that one of their big- gest frustrations is not being able to use their health insurance to purchase glasses," Dave Gilboa, co-founder and co-CEO of Warby Parker, recently told EB, "[and] we constantly look for ways to provide solutions to customer pain points." Starting Jan. 1, 2018, United- Healthcare Vision members will be able to use their benefits at Warby Parker's stores and online at WarbyParker.com. Nationally, UnitedHealthcare has about 20 million enrollees in vision plans, so the reach of this move is notable. "Their eyewear is available at lower prices, which allows our members to get eye- wear for very little or even just a copay," says Lori Archer, senior vice president at UnitedHealth- care Vision. "And, the [optom- etrists working at] about 25% of brick-and-mortar Warby Parker locations will be credentialed to our network, as well." Got thoughts on WP's move to managed care? Join the conversation at: facebook. com/eyecarebusiness/ posts/10155671610623180.

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