Eyecare Business April

APR 2017

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66 E y e c a r e B u s i n e s s . c o m April 2017 S it through a quarter of a bas- ketball game—and in roughly that length of time, a sports- related eye injury occurs in the United States. According to Prevent Blindness, an emergency room in the U.S. treats a sports-related eye injury every 13 minutes. An overwhelming 13,000 sports- related eye injuries were sustained by kids ages 14 and under in the U.S. in 2015, as reported by Prevent Blindness. No doubt, most of those could have been prevented with proper eye protection. And, ocular trauma can lead to life- long vision problems, especially for kids, according to a recent study by JAMA Oph- thalmology, which reveals that sports- related eye injuries disproportionately affect the young. Not surprisingly, nearly 9 out of 10 parents of children participating in sports have concerns about risk of injury (87.9%), according to an espnW/Aspen Institute Project Play Survey of Parents on youth sports issues in 2014. In fact, parents were more concerned about injuries than any other issue, includ- ing the quality or behavior of coaches (81.5%), cost (70.3%), and the empha- sis on winning over having fun (66.1%). How can you assure parents—and ensure that your young and active patients protect their eyes while in the game? This much is simple: gear them up properly with protective sports eyewear. Here, as a primer, we deliver an all- star roster of the newest children's sports eyewear that delivers big on both style and protection. P H O T O G R A P H E D B Y D A V I D K R E S S L E R W O R D S + S T Y L I N G B Y K E R R I A N N R A I M O On Your Mark F E A T U R E K I D S ' S P O R T S E Y E W E A R EB Score a rundown of the sporty eyewear styles that your young patients (and their parents) can't afford to miss Home-Run Style (clockwise, from top) Liberty Sport's Slam XL (pictured in shiny black/cyan) meets ASTM F803 standards for several sports and fea- tures an adjustable strap. Hilco's Leader C2 Rx sports goggle in pink camo offers ASTM-ready flash mirror sunglass lenses and V-Port technology for ventilation. Bollé's Daemon sunglasses feature the company's proprietary Thermogrip end tips and nose pads in a sporty, retro-inspired design. Wiley X Crush in matte gray/deep pink features shatter- proof selenite polycarbonate lenses that meet ASTM F803 standards as well as an adjustable strap. Nike's Skylon Ace XV Jr. from Marchon (inspired by the signature Nike Skylon Ace XV for adults) presents a sport wrap, 8-base frame for maximum coverage, and ZEISS impact-resistant lenses designed for developing eyes.

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