Eyecare Business

OCT 2016

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lines & launches T H E N E W E S T E Y E W E A R F R O M A R O U N D T H E G L O B E EDGY COLLAB French sport-elegant sunwear brand Vuarnet and the iconic fashion label rag & bone introduce a design collaboration offering four Vuarnet models in exclusive colorways. Known for its "edgy-yet-understated New York aesthetic," rag & bone got its start in New York in 2002 with designers who married their British heritage with directional, modern design. The brand offers a full range of men's and women's ready-to-wear, shoes, and accessories collections. Today, rag & bone operates 33 stores around the world and is also available in boutiques and department stores in more than 53 countries. The new collaboration's key styles include the Glacier and Legend 02 (pic- tured), as well as new models, the Cable Car and District. All lenses are crafted of mineral glass in Vuarnet's factory near Paris. "I am personally a great fan of rag & bone, a brand I discovered by chance years back in New York City, in its early stages," says Vuarnet CEO Lionel Giraud. "Such a collaboration is really a great opportunity for Vuarnet to establish and share our philosophy in the balance of excellence and cool." Suggested retail pricing ranges from $225 to $600. The collaboration will be available in rag & bone stores and select Vuarnet retailers (including optical) starting next month. INFO: 914-495-3701, VUARNET.COM October 2016 E y e c a r e B u s i n e s s . c o m 77 rag & bone x Vuarnet, model Legend 02

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