Eyecare Business

OCT 2016

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EB 74 E y e c a r e B u s i n e s s . c o m October 2016 R E S E A R C H F R A M E F O C U S G R O U P S T U D Y BUSINESS STRATEGIES How do ECPs handle the different nuances of their eyewear product mix? Learn more here with these telling statistics from our Frame Focus Group Study. eek⌠✧θ⇒ November 9 th -12 th Percentage of ECPs who have discounted products more often due to online competition 60% How Do You Manage Unsold Frame Inventory? 0% 10% 20% 30% 40% 50% 60% 70% 80% 77% 58% 27% 19% 5% 4% Return to vendor Sales/ promotions Aggressive board placement Donate Other Websites How Do You Determine Retail Prices? 10% 30% 50% 60% 0% 20% 40% Across-the- board % markup Scaled % markup MSRP Based on competitors' $ State of the market/economy 10% 18% 29% 44% 58% How Has the Internet Affected Your Pricing Strategy? 10% 30% 50% 60% 0% 20% 40% 7% 22% 30% 60% Lowered prices Raised prices Offering more % discounts & coupons Offering more buy-one, get-one promotions ã DOWN FROM 14% IN 2015 ä UP FROM 14% IN 2015

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