Eyecare Business

OCT 2016

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EB 72 E y e c a r e B u s i n e s s . c o m October 2016 R E S E A R C H F R A M E F O C U S G R O U P S T U D Y THE ASSORTMENT The numbers paint the picture. More than half of ECPs' assortments are focused on midrange product (51%), yet a full 30% of their mix includes high-end product. At the same time, most ECPs (31%) say they display between 751 and 1,000 frames at the same time—this number increased by a respectable 5 percentage points from 2015. See more of the picture in our survey results here. Top 10 Purchase Drivers What criteria are most important to you when considering which products to purchase for your business? ECPs in our study rated the following features in order of importance when buying optical frames and sunwear. 1. Construction quality 2. Styling 3. Performance 4. Return policy 5. Material 6. Proven popularity 7. New, innovative designs/materials 8. Price 9. Recommendation/ relationship with rep 10. Fill a void in your offerings Percentage of ECPs who have seen an increase in sales of polarized sunwear over the past two years. 75% How Many Frames Do You Have on Display at Any One Time? 30% 25% 20% 15% 10% 5% 0% 35% 751-1,000 501-750 251-500 1,001-1,500 0-250 More than 2,000 1,501-2,000 31% 26% 21% 9% 7% 3% 2% Percentage of the Dispensary Devoted to... 60% 50% 40% 30% 20% 10% 0% Midrange product High-end product Value product 21% 51% 30% Rank the Following Frame Types That You Currently Dispense in Order of Quantity ( 1=least; 3=most) 40% 20% 0% 60% 80% 100% 82% 11% 6% 80% 18% 2% Rimless Semi-rimless 91% 8% 1% Full rim 1=least 2 3=most Approximately What Percentage of Your Frame Assortment Is Made up of the Following Specialized Categories? 20% 15% 10% 5% 0% 17% 13% 12% 7% 7% 6% 5% 4% 4% 4% Rx Sunwear Plano Sunwear Children's Sports Over Rx Safety Technology/ Computer Readers Accessories Clips What is Your Fastest-Growing Category? 20% 15% 10% 5% 0% 25% 30% 29% 29% 11% 9% 2% 6% 4% 3% 3% 3% Rx Sunwear Technology/ Computer Children's Plano Sunwear Sports Readers Clips Safety Over Rx Accessories ä UP FROM 26% IN 2015

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