Eyecare Business

OCT 2016

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68 E y e c a r e B u s i n e s s . c o m October 2016 2016 1900s: Wars and Revolution So many wars. WWI and II, the Cold War, and finally a revolution…a digital one, that is. Sam Foster sells sunglasses on the Atlantic City Boardwalk— and founds Foster Grant. 1929: BEACHED! Edwin Land adapts his Polaroid filter to sunglasses and commer- cializes the sale of sunnies. Next? Instant cameras. 1936: PICTURE THIS Soon to be worn in flight during WWII, Ray-Ban Aviator sunglasses hit the pavement, making a big impact. 1937: FLYING HIGH Bob Hillman opens Eyelab, the first optical superstore. Customers literally take tickets to get inside. 1980: SUPERSIZED Consolidation takes a new turn as lens manu- facturers begin gobbling up Rx labs in the U.S. 1996: PAC-MAN 1940s: The Schiaparelli Collection, the first designer line, launches (courtesy Optical Heritage Museum) 1950s: Bejeweled eyewear is all the rage (courtesy Tura) 1970s: Baubles, bangles, and hippies in the feel-good era (courtesy Silhouette) 1987: Brad Pitt at The Cannes Film Festival in Carerra Sipa Olycom (courtesy Safilo) 1945: Douglas MacArthur in Ray-Ban (courtesy Luxottica) Optical shakes in its bricks as Warby Parker launches and soon gets in step with TOM's buy- one, give-one strategy. 2009: GET AND GIVE E-tailers increase sales by 18%, and traditional retailers grow online by 11%. All eyes are on millennials, who love both. 2015: BALANCING ACT 2000 and Counting As boomers fall out of favor, millennials move in and social media takes center stage. Harry Potter hits the big screen and wavefront technology casts its spell on optical. 2001: WAVES AND WIZARDS Google announces Project Glass and quickly adds plans for a prescription- friendly version. 2012: GLASS ACT Daniel Radcliffe can't quiet the 2001 Sorcerer's Stone craze Sun and sports eyewear are center stage, court, and field as the U.S. brings home a record 121 Olympic medals. 2016: WINNING BIG Ted shows he's a real man in Google Glass 1962: John F. Kennedy in Ray-Ban (courtesy Luxottica) 2015: Cassandra Peterson as cult favorite Elvira, Mistress of the Dark, in Jasper by l.a.Eyeworks (courtesy l.a.Eyeworks) 1995: Jack Nicholson in Ray-Ban (courtesy Luxottica) 2011: Blondie's Debbie Harry in Ray-Ban (courtesy Luxottica) Kerri Walsh Jennings brings home the bronze (courtesy Oakley) 1900s EB A T 3 0 T H R O U G H T H E Y E A R S

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