Eyecare Business

OCT 2016

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46 E y e c a r e B u s i n e s s . c o m October 2016 I 've been involved in the visioncare publishing market since early 2000, and I look back, and ahead, on our market with great excitement. We've been publishing Eyecare Business for 30 years, and we are very, very excited about the future of our market and how we will continue to play a pivotal role in providing a business information tool to improve your practices. There are so many great areas of vision care to enrich the lives of consumers and help ECPs thrive in their practices, both professionally and personally. The technology advancements in frames, lenses, equipment, contact lenses, solutions, accessories, interior designs, back-office business products, etc., have propelled this industry to new heights. The market is here to stay, for sure, so these areas will only improve, which will enhance the consumer experience and propel the profitability of progressive practices throughout the world. Our goal as an information source is to continue to improve as we deliver cutting-edge information to help you build best business practices into your retail environments. We'll also continue to make the magazine look attractive and present the right "flow" to make sure your reading experience is enjoyable. We've always stayed true to our mission: Follow the reader—you, the ECP—to deliver the right content to help improve your business. Seven billion dollars was lost last year from consumers walking out the door with their Rx. Our goal is to make sure you capture that huge piece of the pie by delivering education each month on all areas of the retail market to keep the consumer in the store—how to bring them in, how to keep them there by selling solutions, and how to bring them back. It's a goal that we try to meet each month with content that inspires and engages you to take action. It's been an honor serving the needs of the market for 30 years, and we'll continue to work hard to make the right connection with eyecare professionals in all of our media platforms— print, online, research, events, social media, in-person and online education—and many other areas to help your continued success. Please let us know how we can help you! Here's to another 30 strong years. Sincerely, Sincerely, Mark Mark Durrick Executive Vice President/Publisher Eyecare Business magazine STATE OF THE MARKET: 2005 $27,950 "At the final tally, median annual earnings of dispensing opticians was $27,950 in 2004. The lowest 10th percentile earns less than $17,390, while those in the 90th percentile bring home $45,340 each year." —"Show Me the Money" December 2005 issue 30 Years—and Going Strong EB A T 3 0 T H R O U G H T H E Y E A R S

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