Eyecare Business

OCT 2016

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24 E y e c a r e B u s i n e s s . c o m October 2016 ›› T R E N D S P O T T I N G Blue light and digital eye strain remain the big stories in the spectacle lens field, as they were the focus of discussion and messaging at seemingly every booth, with a new emphasis on outdoor blue light (yes, from the sun). TREND: ON THE FAST (AND BLUE) TRACK While this show may have been light on major product launches in the tech field (owing to the fact that there were so many launches at Vision Expo East in April), there was still plenty of focus on ways ECPs can educate patients about blue light. The onus on education also ex- tended to lens solutions for the eye strain that occurs when working on computers and digital devices. New demo units showing exactly how much blue light is emitted from devices and blocked by lenses were plentiful, and patient education materials on blue light were everywhere. Shamir also used the show to get feedback on its new concept of using virtual reality headgear to "show" patients why—and how—eye-strain-reducing lens designs like its Workspace lens can pro- vide clear vision at specific work distances. Notable Launches: New blue-light- related lens products include the next- generation Tech Shield Blue from VSP Optics Group and Vitaris finished SV lenses from PFO Global. HOYA expanded its trifecta of lenses designed for office/ computer/mobile device views—Screen, Space, and Zoom—by making them avail- able in HOYA's popular ID lens design. And, Vision Ease celebrated the launch of a new poly photochromic product line. TREND: EXPLORING NEW AREAS Beyond blue light, exciting advances continue to occur in the variable optics category, as Adlens revealed the new styling of its Focuss Rx eyewear, which changes power with the touch of a finger. Creative thinkers from VSP's innova- tion lab, The Shop, made a splash by giving attendees a sneak peak at Level, wearable technology that employs health, movement, and other bio-data tracking technology nestled in the temple of a lightweight, Rx-able frame. TREND: LAB TECH AIMS TO PLEASE In-office lab equipment continues in its trend of offering smaller, easier, and better ways to finish lenses in-house. Next-generation products abounded at VEW, with special emphasis placed on creating all-in-one finishing solutions. Easier is now also better—and, more adaptable to lens trends, such as the ever-increasing options for custom-placed bevels for high wraps and any lens shape that the patient desires. Notable Launches: Something new for your retail lab or dispensary, Asahi Vision's aLC-100 Lens Checker breaks into the tech space. This magnification device shows (on a big screen) scratches and other lens surface defects—which is great for quality assurance checks or to educate patients about the important role that lens quality plays in good vision. On the equipment front, Coburn Technologies also released its next- generation Expert edger, the HPE-8000X, offering even more high-tech features and bevel options. —Susan Tarrant Lenses, lenses everywhere! Even as a backdrop at the ZEISS booth VEW Trends: Lenses + Technology

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