Eyecare Business

OCT 2016

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22 E y e c a r e B u s i n e s s . c o m October 2016 ›› T R E N D S P O T T I N G TREND: IS PINK THE NEW BLACK? From pastel hues to brights, pink was prevalent as a frame and lens color in eyewear at all price levels. Not your typical fall hue, pink was also popular on designer runways for Fall 2016. Rose lenses also cropped up in sunwear this season. We found pinks in lines ranging from Vuarnet and Fysh from Westgroupe to Miu Miu from Safilo and GUESS from Marcolin. Gradient frame and lens colors plus rich, jewel tones—sometimes show- ing up as a "dipped" look color pop on frames—also make the palette for fall, with neutrals such as beiges and camels in the mix to balance the season's brighter hues. Neutrals cropped up in collections from Cole Haan from Altair to Robert Marc's New York color line. Zyl lamination techniques also took a new turn with a process that enables two different color plastics to be fused together on a temple without overlapping colors. TREND: AVIATORS, EVERYWHERE Aviators and aviator-inspired eyewear and sunwear showed up at nearly every frame exhibitor's booth. Even cat-eye and rectangular shapes got into the game with aviator brow bar accents. Optical aviators are also now much more prevalent in lines across the board, from Lindberg to Ray-Ban. In aviators and beyond, flat 0-base lenses are still in vogue for sunwear (es- pecially with a flash mirror coating), but we noticed a movement to a 2-base "flat" lens that still offers the flat lens fashion look, but can now be Rx'd. TREND: DEEPER LENSES One more truly notable, new direction in eyewear is a move toward deeper lens shapes in frame design. Teardrop shapes with deeper silhouettes cropped up in lines ranging from Fysh from West- Groupe to Tom Ford from Marcolin. —Erinn Morgan + Kerri Ann Raimo Deeper lens shapes made their mark on frame styling at VEW, shown here in the Bon Vivant Amelie optical style from OGI SPOT TED: OTHER VEW TRENDS è TREND: CORIAN In optical store design, Corian material from DuPont (which is already popular in medical offices in Europe) is expand- ing in this realm in the U.S., according to design firm One Interior. This material helps deliver a hygienic, seamless area for countertops and other surfaces. è TREND: ONUS ON LENSES Another fresh trend is an emphasis on showcasing lenses and lens materials (as equally as frames) in merchandis- ing. This aids a new focus on showing and telling patients why certain lenses and technologies are beneficial to them. è TREND: CONTACTS FOR ALL Contact lens manufacturers are pushing the envelope in developing new products, modalities, and "comfort" technologies, and a new spectrum of products now gives ECPs something to offer for every patient's needs. One specific "game changer" is the launch of CooperVision's Biofinity Energys, a first-of-its-kind CL designed with "digital zone optics" to specifically aid with the digital eye strain and accom- modative issues related to screen use. Johnson & Johnson Vision Care also moved into the monthly wear market with Acuvue Vita, a 30-day wear contact lens with exciting new hydrating and comfort technologies. —ST + KAR Aviator-inspired Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, brow Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, bar Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, accents Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, upped Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, the Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, cool Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, factor Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, on Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, eyewear at Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, VEW, Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW, such as this sunglass such as this sunglass style from MCM from Marchon style such as this sunglass style from MCM from Marchon from such as this sunglass style from MCM from Marchon MCM such as this sunglass style from MCM from Marchon from such as this sunglass style from MCM from Marchon Marchon such as this sunglass style from MCM from Marchon

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