Eyecare Business

OCT 2016

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20 E y e c a r e B u s i n e s s . c o m October 2016 ›› T R E N D S P O T T I N G nternational Vision Expo & Conference West 2016 (VEW) wrapped up on Saturday, Sept. 17, to increased attendance num- bers and reports of strong sales from exhibitors, according to The Vision Council and Reed Exhibitions. In addition to more than 320 hours of education, VEW delivered 180,000 square feet of exhibit space with more than 100 new fashion brands debuting fall lines, accessories, and new eyewear trends. New show features were also debuted, such as the highly successful Pop-Up Talk series, the Visionaries champagne toast featuring DJing by eyewear designers Coco and Breezy, and show floor lounges for catching up on business and relaxing. Eyecare Business' Erinn Morgan presented a Pop-Up Talk on "Fall's 5 Biggest Eyewear Fashion Trends," which also featured trend boards and informal modeling of key eyewear and sunwear styles for the Fall/Winter 2016/17 fashion season. Social media activity also reached new heights at VEW, with an impressive 700% increase in Facebook engagement over the 2015 show. The official show hashtag, #VisionExpo, was used more than 4,500 times during VEW, and more than 20,000 people viewed the official Vision Expo Snapchat filter. The Eyecare Business editorial team combed the show floor for three days to pin down our industry's biggest, most notable trends. Here, on this and the following pages, we outline 10 of these big trends—with a focus on those that can and will impact your business. 10 BIG Trends From VEW i Glimmering gold + pure opulence with abundant crystals on Roberto Cavalli optical style RC5001 from Marcolin Eyecare Business ' Erinn Morgan (right) presented a Pop-Up Talk at VEW on "Fall's 5 Biggest Eyewear Fashion Trends," which also featured informal modeling of key eyewear styles for the Fall 2016 season VEW TRENDS: EYEWEAR + SUNWEAR Spectacular style was abundant in the aisles, as VEW exhibi- tors served up an enticing and highly saleable mix of gorgeous new eyewear products and noteworthy new brands. TREND: OPULENCE, ABUNDANT Over-the-top opulence is a key fashion trend for Fall 2016, and eyewear delivers the perfect lavish accessory with frames that are crusted with crystals, layered in leather, swathed in linen and vel- vet, and popping with bold, head-turning colors. We spotted wild prints at Dolce & Gabbana from Luxottica, leather at Jimmy Choo from Safilo as well as at Tom Ford and Balenciaga from Marco- lin, linen at Alternative/Plan B Eyewear, and even handcrafted, threaded techniques at Pugnale & Nyleve from Prisme Optical. Frames amped up with glitter were also front and center, includ- ing Bon Vivant from OGI and STYLE by Timex from Kenmark. Shimmering and festive gold is also a key hue in this trend, and rich, metallic looks in eyewear hit the mark. We found glitter- ing gold specs everywhere from Michael Kors from Luxottica to Serengeti and Vera Wang from Kenmark.

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