Eyecare Business

OCT 2016

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10 E y e c a r e B u s i n e s s . c o m October 2016 44 THE BIG 30 Take a trip with us down memory lane as we celebrate EB's 30-year legacy of spectacular style, winning strategies, and a passion for helping independent ECPs better their businesses 58 EVERLASTING STYLE A gorgeous visual tour of 13 history-defining eyewear styles that have stood the test of time over the decades, right alongside EB 66 THE HISTORY OF THE SPECTACLE From Nero's emeralds and Ben's big idea to Harry Potter and more, we deliver an entertaining look at the famous (and sometimes infamous) history of eyewear, from 50 A.D. to 2016 70 EB RESEARCH: EYEWEAR INTEL How are your peers merchandising and selling eyewear and sunwear? Our exclusive ECP survey reveals what's really happening on the frame boards and beyond C O N T E N T S EB October 2016 { F E AT U R E S } IN THIS ISSUE Eyecare Business turns the Big 30 in 2016, and we couldn't be prouder. Join us as we take a look back on our 30 years of editorial excellence—and rediscover the trends, fashions, and business philosophies that grew with us along the way. Also in this issue, check out our coverage of product, fashion, and retail trends (plus party photos) curated from the show floor at Vision Expo West. Cover + TOC Photo: Jurgen Reisch Model: Satya Mai/l.a. Models Fitting Optician: Teddy Hamilton of Gogosha Optique Hair + Makeup: Julie Figueroa Frame: Steve Madden style Flappper from ClearVision Optical O C T O B E R 2 0 1 6 Throwback Style 13 Specs That Have Been On-Trend for 30 Years The Intriguing (and Infamous) History of the Spectacle EB's Exclusive Frame Survey Stats What's in Your Toolkit? Flappper optical style from Steve Madden Eyewear, which debuts this month from ClearVision Optical. The BIG EB's BIG 30 th Anniversary Issue Step Inside to See Our Legacy of Spectacular Style, Winning Strategies, and a Pure Passion for Helping Independent Eyecare Professionals Excel in Business

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